Big Data: Gold Key to Valve Enterprise Development

The cross-border integration of the industry based on the Internet is essentially the aggregation of information flow, capital flow, logistics, and people flow. The Internet can control the flow of information, change the flow of information, and guide the flow of capital, logistics, and people to converge and distribute, and promote production, consumption, and service. Circulation integration.

The use of big data is one of the common features of the interaction between "store business" and "electronic business". The e-commerce business uses cloud apps to understand consumers and adjust merchants. Shoppers upgrade businesses through entity operations.

The operating model of traditional valve companies usually starts with the three roles of user management, activity management, and product management. However, the new type of commercial operation should be centered on user management, namely data operation management in the Internet era. Enterprises can obtain the number of customers, the frequency of consumption, which type of products they consume, and their buying habits through offline entities such as storefronts. The big data network built from this information is the key.

The customer maintenance system can be used to understand the analysis of the usage habits of member customers' commonly used products, and the customer traffic and frequency monitoring system can analyze customer preferences based on the data. Through data capture in the system, establish user behavior habits and preferences model, and ultimately use the model to conduct comprehensive management of users, provide data basis for the company's business strategy adjustment.

Experts believe that the use of Internet, big data, dynamic positioning and other new technologies, efficient integration of the supply chain, can better tap and guide consumer demand.

Valve companies can use big data information to build customers to establish user behavior habits and preferences models, and ultimately use the model to conduct comprehensive management of users, providing data for the company's business strategy adjustment. In addition, the data can be adjusted according to the user's individual needs to provide customers with better products and services.

In addition, in order to achieve the “Internet” improvement effect, on the one hand, valve companies must improve their ability to understand and create consumer demand, study the characteristics of consumer groups and consumption trends in the “Internet” era, and use new technologies such as the Internet, big data, and dynamic positioning. Efficiently integrate supply chains to better tap and guide consumer demand; on the other hand, it must also improve the ability to use physical business space.

For how to obtain big data, some experts believe that online can be achieved through WeChat, APP marketing, interactive drainage, and offline can be achieved through the interaction of receiving screen records to store user needs. The deputy director of the Shanghai Municipal Business Development Research Center also believes that the use of Internet, big data, dynamic positioning and other new technologies to effectively integrate the supply chain can better tap and guide consumer demand. The analysis of the consumption habits of potential customers is to help the valve company. The golden key to take the next step is essential.

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