Futian New Energy Strategy Reaccelerated


On August 28th, Beijing New Energy Automobile Design and Engineering Center was announced at the headquarters of Foton Motor. In the same period, the second China Green Energy Vehicle Development Summit Forum, jointly organized by several units and exclusively undertaken by Beiqi Foton Motor, was held at Foton Automotive Research Institute. The Academic Reporting Hall was grandly held.

"Only commercialized new energy will have economic value. We have set up an R&D center for new energy vehicles and developed hardware and software. By 2010, there will be more than 10,000 new energy vehicles. In 2015, we hope that new energy vehicles will account for 15%. "The proportion of", said Wang Jinyu, general manager of Beiqi Foton Motor.

New energy strategy

The newly completed Beijing New Energy Vehicle Design and Engineering Center is the second phase of the research and development started by Foton Motor after it was put into use in the first phase of the Engineering Research Institute building in January 2007. About 25,000 square meters, with a total investment of more than 144 million yuan. According to the planning of Foton Motor, the new energy vehicle design engineering center will be mainly used for the design and research and development of new energy vehicles.

“The completion of the center is also an important step in the development strategy of Foton Motor’s new energy vehicles. Futian Motor will continue to regard the independent research and development of new energy vehicles as the key strategic layout of the company,” said Zhao Jingguang, Secretary General of Beijing New Energy Automobile Industry Alliance.

In fact, Foton Motor's new energy automotive technology leadership is not limited to the laboratory, in the process of commercialization and industrialization, Foton Motor also walked in the forefront of the domestic automotive industry. The three major green energy technologies developed in parallel with the world—clean energy, alternative energy, and new energy technologies—have been widely used in commercial vehicles such as large and medium-sized buses, MPVs, medium- and heavy-duty trucks, and light trucks produced in Foton. Commercialization.

At present, the new energy automobile projects undertaken by Foton Motor include the 12m pure electric bus project, the development of fuel cell vehicle, and the research and development of the vehicle technology of rechargeable hybrid “Midi”; among them, the fuel cell bus has been in 2008. In August of this year, it began to undertake the task of serving the Olympic Games and continued to operate after successfully completing the mission.

In order to further accelerate the industrialization of new energy vehicles, Foton Motor established the Beijing New Energy Automotive Industry Alliance based on existing resources and established Foton Cummins Engine Company. Its products are capable of reaching Euro IV, Euro V and The above emissions standard engine.

Create "Fukuda Speed"

“The research and development foundation of Foton Motors new energy vehicles will be further strengthened to drive the development of the industry and open up the commercialization and industrialization of technology research, application development and other technologies. The formation of this chain will further promote the development of new energy technologies,” Wang Jinyu told reporters in this way. .

From research and development to rapid marketization, Foton Motor has created the “Fukuda Speed” for new energy vehicles in the development of new energy vehicles in just a few years. Looking at the development road of Foton Motor in the past 13 years, from the unfamiliar development of the company to the prestigious enterprises at home and abroad today, Futian has embarked on an unusual development path.

As early as the day before the establishment of the Beijing New Energy Vehicle Design and Engineering Center, the launching ceremony of the first International Concept Car Design Competition of “Technology & Future Beauty” promoted by Foton Motor and the International Federation of Industrial Design was held at Foton Motor, which reflected Fukuda’s R&D and innovation concerns.

Futian's success is also the success of Futian's self-innovation model, which is the integration of knowledge in technology, marketing, management, and branding, and the use of this integration to carry out deep-rooted and interactive chaining of advantageous resources in each value chain to maximize benefits. This model can also be said to be the second-most innovation in the search for resources that one needs most.

If Fukuda's forward-looking strategic decision has achieved its independent innovation capability, internationalization strategy and new energy strategy, and its rapid development path, it also confirms the tremendous vitality brought by the four major innovations in technology, market, mechanism and management. .


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