Accessories price war upgrade As the auto market continues to decline, the cost of auto use has become more and more of concern to consumers. Manufacturers and distributors have also begun to realize that reducing the price of accessories is better than simply lowering the price of the entire vehicle. It is precisely for this reason that Nanjing Fiat has announced to reduce the price of its accessories and it is also highly publicizing its 50 consumables prices to show its price advantage. The German public also sets up a new parts base in Changchun, claiming to be a new model to be produced soon. Provide cheaper spare parts. The actions of the manufacturers were welcomed by dealers. A dealer in Nanjing Fiat said that the price of spare parts has been reduced. Although the profits of after-sales repairs have decreased, manufacturers can supply them at lower prices, and their sales have therefore increased. Beijing Hyundai stores also said that many consumers choose their products, is to see its maintenance costs lower than other brands, they will be in the second half of the manufacturers in accordance with the new price standards to re-adjust parts, working hours prices, in order to maintain The price advantage. Accessories still have room to cut prices An industry source pointed out that from the perspective of the entire vehicle price structure, parts and components should account for about 0% of the share. The reduction in vehicle prices, a considerable proportion of which is achieved through the reduction of parts prices. Parts are purchased together with parts, so parts and parts have the same price reduction. According to industry analysts, from the perspective of cost, with the increasing scale of parts production and the competition caused by more manufacturers joining the parts and components market, it is beneficial to the downward adjustment of parts prices. At present, the profits are relatively high, not only from parts manufacturers, but also from parts and components distributors. The price of parts and components is indeed very high.
Recently, Hainan Mazda announced that the prices of more than 200 parts and components of cars such as Premar and Fumeilai will all be lowered. The average reduction will be around 18%, with the highest reduction exceeding 50%. At the beginning of this year, Nanjing Fiat had announced that it would cut down the prices of its auto parts in an all-round manner. At the same time, BYD also announced that it would fully adjust the retail price of its full-scale parts. After the entire vehicle price war, the price war in the accessories market started in full swing.