The whole vehicle cuts down the spare parts and spares the automobile profit to turn around


With the escalation of competition in automotive products, the price reduction of automobiles has changed from the “important news” to the “industry dynamics,” as if the price reduction of automotive products has become a common “law” in the automotive industry. In the form of discounts, promotions, additional configurations, upgrades, price reductions, and eventually the original price “shrink” by tens of thousands of tens of thousands of yuan, it is difficult for those who buy new cars to suppress the joy in their hearts, but consumers are still unable to “paralyze”. , Frequent price cuts and fierce competition among distributors have caused some "differences" to increase sharply, and the profits of cars have begun to shift.

Consumers may generally believe that the profits of car dealers are nothing more than the difference between wholesale prices and retail prices. In fact, many “profits” are “concealed” by consumers, but the original high-end bicycle profit margins and other Profits are "very generous" compared to profits, so other profits are invisible when buying a car. So where do these benefits come from?

Vehicle profit reduction accessories "fill in shortages"

Recently, many media disclosed that the price gap of some auto parts dealers in Beijing is very wide, and the price of the same standard regular parts of the same brand and same model in more than ten dealers in Beijing is even more than doubled. Consumers are only sensitive to the price of the vehicle, and the relative lack of understanding of the vehicle's spare parts prices, so some dealers began to "find out" from the spare parts profits, so that the replacement of spare parts can fully compensate for the original vehicle's "Distributor's preferential loss" divides the profits of the vehicle into parts and components.

In fact, this method had appeared in the United States as far back as the 1970s. The fierce competition of various brands led to “pass-through profits” for car dealers. However, with repeated “questions” by consumers, the final distributors and manufacturers are still “compliant”. public opinion". The pace of consumer self-reliance in China needs to be accelerated.

"Gangdu" Insurance Loan "Houguo Rou"

Many consumers have encountered such problems when they buy a car. "This sales shop provides insurance and loan business." But when it comes to real business, it finds that "this sales shop insurance is limited to certain insurance companies" and "a certain A commercial bank." If consumers want to choose more, then the dealer will often compare the "trouble" handled by the consumer with the "convenience" handled by the dealer, so that the consumer is willing to "run more money and run less."

In fact, consumers spend money to enjoy better services "nothing wrong", but these designated insurance companies, commercial banks in the end how good the service? I believe many complaints in this regard illustrate the problem. There is fierce competition in the automobile insurance and loan industry. These automobile sales sub-link competitions cause some auto insurance loan companies to “distribution” to auto dealers, and at least more than 8%, 40% “rebate points” to auto dealers and auto insurance loan companies. There was a "profit line."

For example, a consumer who buys a vehicle of 100,000 yuan and applies one-stop insurance at a dealer costs 4,000 yuan a year and sells it for five years. Then the total insurance cost is 20,000 yuan. The dealers will use the rebate point of 15% to “distribution of insurance profits.” The dealers can get a net profit of at least 3,000 yuan, and they can make up for the loss of the whole vehicle price reduction only from the insurance one profit. In addition to the distribution of loans, a car dealer with a price of 100,000 yuan can obtain at least 5,000 yuan in sub-link profits from insurance and loans, and how much "service" the consumers actually paid for in the end. To consumers, we don't know.

Rebates, buyouts, stock cars

Those who are familiar with the automotive industry can know that car dealers can obtain a considerable amount of "rebates" from manufacturers each year based on the number of sales. The greater the number of sales, the more rebates, which is one of the means to encourage dealers. Consumers with a little commercial knowledge will understand this reason. The average price of a single dealer vehicle from a factory wholesaler of 50 cars is certainly not the same as the average price of a bicycle for a wholesale of 200 vehicles. This is also the case of some large dealers. The reason for this.

However, manufacturers often advertise "supply in short supply" and "according to the order production" are unlikely to meet the dealer's "big stroke", and some price reduction models are even manufacturers "in the hands of arrows."

Some of the dealers' "monopolistic price-sales" models are basically unsaleable models, and their stock levels are serious. Some simple price-conscious consumers often overlook the dangers of “car inventory”, and long-term inventory of cars will result in a decline in quality. Consumers must carefully check the delivery date of the vehicle when purchasing these vehicles.

Auto Beauty Maintenance & Maintenance

There are more and more drivers nowadays. The original concept of "a driver and a half repairman" has not existed for a long time. Many drivers know that a car can be activated. If there is a problem, the repair shop that the dealer recommended can be used for maintenance. , And now there are a lot of 4S stores, you can directly enjoy the "one stop." However, due to the different level of repair workshops, different charging standards, and different models, different parts and standards, and different prices, this series of differences caused consumers to "bewildered", which gives some "Li Gui" an opportunity, some Decorative articles, hubcaps and other low-tech products are obviously fake parts but are filled with money according to the real parts. Consumers never know if they don't ask. Because few consumers can be professional enough to distinguish between true and false "auto hubcaps," not to mention that some consumers haven't made clear "oil filter" for a lifetime. Interlaced, such as every other mountain, creates a "gray profit" that is "unclear".

Many consumers see these “insiders” often “indifferent”, in fact, it is normal for dealers to rely on their own “services” to win profits, services in China generate value, and services should have “prices”, but whether the price is reasonable Whether the service is in place or not is not judged. What the consumers can do is to be cautious when buying a car, choose some rationality, face low prices and tend to “think twice”, remember to buy a car but also to buy services, purchase a car but also keep a car, a reasonable science Land buying cars and rational scientific car consumption are the wise purchases of Chinese consumers.