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Shigeki Terashi, president of Toyota Motor North America, said recently that Toyota is considering launching a Prius hybrid car in North America.
At the North American International Auto Show on the 14th of this month, Shigeki Terashi was asked if Toyota would produce a Prius hybrid car in North America. The company intends to put into production in regions with strong sales. The Prius hybrid car is currently popular in the North American market. .
In 2012, the sales of the Prius in the United States exceeded 240,000 vehicles, a substantial increase of 73% compared to 2011, and accounted for 82% of Toyota's US hybrid vehicle sales. Shigeki Terashi said Toyota Motor North America will also consider producing key components for hybrid vehicles in the United States, such as hybrid car batteries and motors.
As a competitor of Toyota, Honda is currently mainly transporting key components of hybrid vehicles to US factories for assembly. Takanobu Ito, president of Honda, also stated that the company will purchase motor and other components of hybrid vehicles locally in the United States. .