·August SUV grew by autonomous growth

The SUV market has increasingly become a battleground for major automakers, especially in the case of passenger car production and sales for three consecutive months lower than the same period last year. According to statistics released by the Automobile Industry Association, in August, passenger cars sold a total of 1,148,500 units, an increase of 11.81% from the previous month and a decrease of 3.39% from the same period last year. Among them, the sales of SUVs was 453,200, an increase of 15.29% from the previous month and an increase of 45.58%.

In August, there was a "black horse", and Baojun 560 was close to the top three in terms of breaking the bamboo. The Baojun 560, which was listed on July 18, was listed on the August sales list with its good performance in the market of less than 100,000 yuan. For a long time, the top two SUV market segments have always been thunderous, and Haval H6 and Tiguan have been at the forefront with extraordinary market reputation. Since the third place, the competition has been particularly fierce. Nowadays, the Baojun 560 is a latecomer, which has caused a big impact on the brands and models that were originally sold “high on the top”.

In the top ten of the SUV model sales list, the self-owned brand models accounted for 7 seats. The top ten are Haval H6, Tiguan, Baojun 560, Ruifeng S3, Chuanqi GS4, Changan CS35, Honda XR-V, Changan CS75, Haval H2, Qijun. Except for Dongfeng Nissan Qijun, sales of other models have increased.

The self-owned brand passenger cars sold 559,900 units in August, a year-on-year increase of 2.5%, and the market share was 39.4%, an increase of 2.3 percentage points. Among them, SUV models still play an indispensable role. The sales volume of self-owned brand SUV models in August was 232,400 units, a year-on-year increase of 61.4%, and the market share was 51.3%, an increase of 5 percentage points. From January to August, the sales volume of self-owned brand passenger cars was 5.237 million, an increase of 12.2% year-on-year, and the market share was 41%, an increase of 3.5 percentage points. Among them, the sales of SUVs was 1,849,200 units, an increase of 83.4% year-on-year, and the market share was 52.7%, an increase of 11.2 percentage points. The market share of independent brands continues to grow, once again demonstrating the right to speak independently in the SUV field.

According to the data of Gasgoo.com, the top ten sales of SUVs in China in August 2015 were Great Wall Motor, Changan Automobile, Dongfeng Honda, Shanghai Volkswagen, Dongfeng Nissan, Shanghai GM, Beijing Hyundai, Changan Ford, SAIC-GM-Wuling and Jianghuai Automobile.

The market share of the joint venture brand declined slightly in August. Tiguan achieved a 4.9% weak growth rate in August, and Qijun experienced a 4% negative growth. With its rich product line and product layout that meets Chinese consumer characteristics, its own brand has made more and more achievements in the field of SUV. The joint venture brand seems to be a little powerless. "The performance of joint venture car companies in the SUV field is not strong, which is also an important reason for the weakening of sales of joint venture car companies in the first half of the year." Cui Dongshu once said.

The development of new energy vehicles and the introduction of environmental protection policies will have an impact on SUV models. In August, new energy vehicles produced 21,300 units and sold 18,100 units, up 2.9 times and 3.5 times year-on-year. Increasingly stringent environmental issues place higher demands on SUV models. Taking precautions and looking at the future development trend of new cars, new energy SUV models are worthy of attention.

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