Strong brands often have higher brand loyalty. Users not only choose their products based on rationality, but also have strong emotional recognition of their products. In the field of diesel engines, Dongfeng Cummins has won a large number of “fan-level users†with high reliability and fuel economy, reflecting the strength of “global strong brandsâ€. Recently, the author visited Shanxi Jiatong Company. Since its inception, this logistics company has been working with Dongfeng Cummins. So far, it has been in the company for 15 years. Now more than 150 trucks all use Dongfeng Cummins Engine . Due to its excellent product quality and timely maintenance, There are multiple engine operating miles that are close to or exceed one million kilometers and no major repairs have been made. The true economic benefits of the truck have been taken to the extreme. Coal transportation, excessive engine test Jiatong Company is located in Luan County, Shanxi Province, and is mainly engaged in the coal transportation from Ganxian County to Shijiazhuang. It is not only the largest logistics company in the region. Even if viewed from the whole country, logistics companies with more than 150 trucks are rare. In the 15 years of multiple purchases, all trucks use the same brand of engine, which seems to be a bit risky to outsiders. However, in the opinion of Giti, it is risky to be faithful to a time-tested premium brand. the smallest. The performance of Dongfeng Cummins in the past 15 years has indeed not lived up to this trust. “Yixian County is surrounded by mountains, in the south-central region is the hilly area, and the eastern and northern mountains are deep. The complex terrain imposes higher requirements on the adaptability of truck engines. At the same time, coal slag and dust are very easy to transport during coal transportation. If the air Filter is clogged, the company’s loss can be imagined if the goods cannot be delivered to the destination in time due to an engine failure,†says Jiatong’s staff. Poor transport conditions and dusty environments are a test for truck engines, and the reliability and stability of Dongfeng Cummins have stood the test of 15 years. Its modular design concept allows Dongfeng Cummins to reduce the number of parts by 30% compared to other engines. This not only reduces the wear between parts, but also reduces the probability of failure. At the same time, the pressure tests under the extreme conditions experienced by each Dongfeng Cummins engine before leaving the factory also made it still reliable in the face of dusty environments. Among the more than 150 trucks of Dongfeng Baping, Dongfeng Violet, Dongfeng Tianlong, and Dongfeng Balong equipped with more than 150 sets of trucks, there were more than one or two vehicles that had not been overhauled for one million kilometers. The staff specially opened one of them. The hood of the car, after the start, the engine issued a crisp and powerful start-up sound, and anyone could have thought that this was an engine that had been running more than 1 million kilometers. For 15 years, a good engine must be carefully maintained For 15 years, from the Euro I emission standards to the current National III emission standards, each truck of the company has been equipped with a Dongfeng Cummins engine. More than 150 vehicles ran outside every day. The distance between a car and the county in Shexian County was about 350 kilometers. The total mileage of a 150-wheel vehicle once a day reached more than 50,000 kilometers. With such high-intensity work, careful and professional maintenance is essential. In terms of maintenance, Giti has three fresh tips: Firstly, Giti has its own special oil products, which uses Kunlun or Shell. The diesel oil must be kept clean so that it will not cause damage to the high-pressure oil pump. Judging from this point of view, Giti has the advantage of having its own oil storage, with a capacity of about 20 tons, and the precipitated oil is cleaner. This may be used by qualified companies. Secondly, when the mileage of a truck increases by 10,000 kilometers, professional maintenance personnel will perform routine maintenance on the engine: for example, replacing some maintenance parts such as fuel filters, air cleaners, and special oils. On the replacement, all the original parts purchased by Dongfeng Cummins Service Station were used by Jiatong to eliminate the damage caused by the flow of counterfeit products to the engine. When summer arrives, it is very important to clean the tank in time for the engine to fatigue and damage due to prolonged operation at high temperatures. Dongfeng Cummins Engine is ahead of the industry in terms of reliability, fuel consumption, and other indicators, but meticulous maintenance is still indispensable. As the related person in charge of Giti said: “I'm more at ease with the Dongfeng Cummins product, and with professional maintenance.†Quality has a market Shanxi is a major coal province in China. China's Taiyuan Coal Trading Center recently announced Shanxi Province's coal sales from January to May 2010. The province's coal shipments have reached 220 million tons, which requires a lot of The transportation vehicles and transit vehicles, Shanxi also naturally become the main stage for domestic trucks and spare parts companies to compete. A considerable number of loyal users is a valuable asset of Dongfeng Cummins, and it also allows Dongfeng Cummins to expand its market in Shanxi. Since Dongfeng Cummins set up the Commercial Office in 2009 and implemented its marketing resources, Dongfeng Cummins has paid great attention to the Shanxi market and established two pilot areas, Datong and Yangquan, accumulating user resources with quality and service. At present, Dongfeng Cummins has a market share of about 50% in Yangquan. This is also inseparable from the market demand in Yangquan. The original demand for long-distance transportation in this area was very large, and the increase in marketing efforts by various manufacturers increased the demand for tractors. Dongfeng Cummins was an expert in this field. At present, only one county in Yangquan County, Dongfeng Cummins has more than 4,000 engines. The benefits of a reliable engine may not be so conspicuous, but 150 high-quality engines can transform the tiny machine efficiency improvement into an increase in the efficiency of business operations. From the statistics on the attendance statistics of Jiatong, it can be clearly seen that more than 150 vehicles maintain a high attendance rate, and the low failure rate directly brings more benefits to enterprises. Based on this, the company has once again purchased 67 trucks equipped with Dongfeng Cummins engines, and has already begun to open up markets outside Shijiazhuang. The optimization of operational tools has enabled Jiatong to achieve leap-forward development of the company. With excellent quality as the basis, coupled with the further upgrade of service measures such as specialization of service stations, expert service personnel, and maintenance of accessories, Dongfeng Cummins has full confidence in the development of the Shanxi market. At the recent Taiyuan Motor Show, the two coal logistics companies directly ordered 50 trucks equipped with Dongfeng Cummins, and the user's feedback has also been verified with this confidence. As Dongfeng Cummins's marketing initiatives in Shanxi continue to deepen, the growing number of loyal users such as Giti will also become a reality.
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Dongfeng Cummins service personnel and Giti users carry out knowledge exchange on engine maintenance 
The company’s personnel carry out daily maintenance inspections of vehicles