China's automobile development started from the use of doctrine. However, with the rise of national brands in recent years, "China Department Car" has become the most active player in the market. The price war all the way down, so that the people in advance to enjoy the era of civilian cars; quality all the way to fight, the price has been increasingly recognized by consumers. It is precisely this attack of the two left and right combo boxing that makes the Zhongguan car no longer just the younger brother of the market, but tries to make its own voice in the market. Looking at the market performance of the tandem cars in the first half of the year, the words “high innovation†and “breaking records†became the most quoted words to fully illustrate this point.
SAIC-Wuling: half a year production and sales break 500,000
The reporter learned from SAIC-GM-Wuling’s sales company that in the first half of this year, SAIC-GM-Wuling’s sales reached 525,050 vehicles, an increase of more than 50% year-on-year. Among them, the average monthly sales volume of the star product Wuling Guangguang was close to 50,000 units, and the number of possessions also exceeded 1.6 million, which refreshed the sales record for single-platform models. Another celebrity product, Wuling Rongguang, also sold more than 20,000 vehicles a month.
It is understood that in May this year, SAIC-GM-Wuling’s monthly sales reached a record 100,258 units, becoming the first car company with monthly sales of more than 100,000 units.
The consecutive favorable policies have become an important factor in the surge in sales of SAIC-GM-Wuling. SAIC-GM-Wuling's total product displacement is below 1.6L. After the auto consumption tax adjustment at the beginning of this year, users can save nearly 2,000 yuan by purchasing Wuling products. The car started in March went to the countryside and a total of 93 models of SAIC-GM-Wuling entered the car-to-country product list.
“A large number of rural spillover laborers and migrant workers returning to their hometowns have encouraged the purchase of micro-vehicles because of their entrepreneurial needs. The increased user base has become an important guarantee for our sales growth.†General Manager of SAIC-GM-Wuling Sales Co., Ltd. Yang Jie told reporters.
Jianghuai Automobile: Advanced performance in the exam advances into the mainstream
In the first half of 2009, the automobile market closed. The answer sheet for Jianghuai Passenger Vehicle was: sales exceeded 10,000 units in four consecutive months, and cumulative sales reached 55,317 units. From January to June, sales of JAC passenger cars increased by 66.4% year-on-year, which indicates that Jianghuai Passenger Vehicle has become a mainstream brand in the auto market after rapid development.
In the first half of the year, the sales of Jianghuai passenger vehicles saw a substantial increase. The biggest players were Ruifeng and Tongyue. Although the entire MPV market experienced a continuous downward trend, Ruifeng went against the trend and took the lead in achieving "V" shape reversal. In June, Tongyue’s sales reached 5,431 units, the highest since listing. From January to June, Tongyue’s cumulative sales reached 26,375 units. With the launch of the Tongyue RS hatchback in early May and Tongyue’s 1.3L luxury in early June, Version, Tongyue RS1.3L deluxe version of the market, with the Yuet sedan in a short span of six months to build its own brand A-class car's most powerful product matrix.
Compared with Ruifeng and Tongyue sales, Yingxin is the flagship model of Jianghuai Passenger Vehicles. It is not the sales but the brand image and quality reputation of Jianghuai Passenger Vehicle.
Dai Maofang, general manager of Jianghuai Automobile Passenger Vehicle Co., Ltd., said that JAC's passenger car test results are excellent. On the one hand, it is inseparable from the macro environment as a whole and the government’s support for small-displacement cars and independent brands, and on the other hand, JAC. Accumulated after 45 years of experience in building a car. The government encourages favorable policies for car consumption to be introduced and put in place. The steady growth of the auto market in the second half of the year is a reliable guarantee. Therefore, Jianghuai Passenger Vehicle has decided to adjust the original target of 100,000 units to 120,000 units.
Chery Automobile: Overtaking at Curvy Road
Ma Dejun, deputy general manager of Chery Automobile Co., Ltd. and general manager of the sales company, recently stated that Chery Automobile sold 37,871 units in June, which was a 3.4% increase from the previous period, setting a record high in the same period. From January to June of this year, Chery Automobile sold a total of 211,224 vehicles, setting another record high. Data show that Chery A3, A5, Tiggo and other mid-size cars still account for half of total sales, of which Tiggo achieved a remarkable increase of nearly 1,000 units over the previous month's 3,178 units with nearly 4,000 results. QQ and Qiyun also contributed 11288 vehicles and 4847 vehicles, which contributed to the steady sales in June.
The outstanding performance of Chery Automobile in the first half of the year was mainly due to the positive effects of policies and the innovation of its own products. Since the country introduced a number of favorable policies at the end of last year, Chery’s advantages in the production of economical cars and entry-level cars have been highlighted. The economic downturn has led consumers to become rational and started to shift to small-displacement cars, while Chery Automobile has the same industry Displacement models are the most complete and the industry's lowest dual advantages of small displacement.
In addition, subjective factors, Chery products with high cost performance have a high degree of maturity, whether it is Chery QQ, the new Cowin 500,000 market retention, A5, Tiggo 3's comfort, or A1, A3's international It has been widely trusted and recognized by consumers. Chery also formulated a sub-regional marketing strategy based on regional characteristics, which also enabled Chery to achieve full-scale breakthrough. This year, Chery’s new and modified models have been launched frequently to provide more consumers with more consumption options.
Industry experts believe that the performance of Chery Automobile in the first half of the year is a strong practice in the "curve passing" strategy.
BYD Auto: Sales inside and outside the company are boosting
In the first half of 2009, the Chinese auto market was unusually hot and repeatedly set a new record. The BYD, a cutting-edge auto brand, has recorded a sharp increase in sales in the first half of the year, with a year-on-year increase of 176%.
In the first half of the year, BYD Auto's entire lineup of vehicles was used to complete sales and completed sales of 176,795 vehicles. Among them, BYD's meritorious model F3 performed stably. After sales broke 20,000 in March, it continued to sit steadily in 20,000 clubs. In addition, the sales of high-end F0 cars and mid-to-high-end car F6 in the first half of the year were all the same. The performance was outstanding. From a monthly sales of several hundred vehicles, F6 spanned over 5,000 sales, and was among the first camp in its class. It broke through the ceiling of its own brand. Sales volume of F0 grew steadily, with sales exceeding 7,000 units in May, and it has gradually become the top model in terms of segment sales in the same market as F3 and F6.
In the first half of the year, BYD's performance was a very important reason for pushing new cars. For half a year, BYD has launched 09 F3R, F0 fashion patriotic, F3 automatic, F3 smart platinum and many other models, all models in the equipment and process for a comprehensive upgrade to meet the higher needs of consumers. At the same time, a series of marketing combo boxing such as “honorable offenseâ€, “continuity offensiveâ€, “five-hearted warm spring†and “best-of-fun bi-monthly bi-weekly†were successively launched for various models, raising the price/performance ratio of BYD’s models to the The new height reflects the consistent philosophy of BYD's customers.
In the second half of the year, BYD will intensively introduce five new models, namely the S8, G3, L3, S6 and M6, occupying a number of market segments including coupe, mid-size sedan, SUV and MPV. It is reported that the hardtop convertible leisure coupe S8 will be the first to be listed, followed by the continuous launch of mid-size cars G3, L3, to better seize the mid-size car market share, MPV models M6 and SUV models S6 is to further improve the product line layout of strategic models.
Changan Automobile: Rapid sales growth in the first half of the year
In June this year, Changan Automobile sold a total of 126,000 vehicles, an increase of 65.9% compared with the same period of last year. From January to June this year, the cumulative sales volume was more than 660,000 vehicles, an increase of 34.8% over the same period last year. Under the influence of favorable policies such as autos going to the countryside, Changan minicars have shown a few blowouts in recent years. In June, Changan Microbus broke the 60,000 mark and sold more than 63,000 vehicles. Yang Dayong, deputy head of the marketing department of Changan Automobile Co., Ltd., said that sales volume in the past six months has exceeded 350,000 units, close to the level of last year. “From January to June, the average monthly sales volume of Changan minicars was 560,000 vehicles. From January this year till now, Changan mini vehicle sales have increased by 60% year-on-year.†Changan mini vehicle capacity utilization rate is close to 100%. “The current production lines are working overtime. , The workshop is operated in three shifts."
As of now, the growth rate of sales of Changan Automobile is more than double that of the industry, and it is also the fastest-growing automobile group in the former “four largest†camps. The "Auto Industry Adjustment and Revitalization Plan" issued this year will include Chang'an and FAW, Dongfeng and SAIC as enterprises that encourage mergers and reorganizations across the country. These companies are called "big four" car companies in the industry.
At the beginning of June, Xu Liuping, Chairman of Changan Automobile, said in an interview with reporters that the sales target “will reach 2 million within two yearsâ€.
JAC light truck: continue to lead the rise
In the first half of this year, China's light truck production and sales volume reached 740,900 units and 748,800 units respectively, representing an increase of 8.4% and 6.04% year-on-year, indicating a good growth trend. Major sales of light trucks such as JAC, Dongfeng, and Futian have all experienced significant growth. Among them, Jianghuai Light Trucks sold 11,587 vehicles in June and sold over 10,000 for four consecutive months. In the first half of the year, the domestic market achieved a total sales volume of 73,716 vehicles, up 20 percent year-on-year. %.
According to Gu Dehua, general manager of light truck marketing company of Jianghuai Commercial Vehicle Company, “The strong growth of the light truck industry is primarily due to the promotion of national policies. In terms of the JAC light trucks, the growth is mainly due to factors such as an increase in the number of entrepreneurs returning to their hometowns. The sales of more than 30,000 vehicles is also reflected in the early market layout and integrated marketing effect of JAC light trucks.
In order to tie in with the national auto-to-country policy, Jianghuai Light Trucks completed the sales service network layout at the beginning of the year. Based on the original 80 4S stores, nearly 300 first-tier dealers and 500 second-tier distributors, the marketing network will be further developed. To the third-line and fourth-line markets, and in some counties and townships to establish "JAC good luck" franchise stores in the blank districts and counties to add an agent dealer, which greatly solves the problem of farmers difficult to buy cars, service difficulties.
Sinking with the sales network is the management and optimization of the second- and third-tier networks by JAC light trucks. On the one hand, Jianghuai Light & Light Trucks issued the information of “unified prices across the country and nonprofits across the board†at the beginning of this year, and effectively provided consumers with discounted car prices at a more affordable and transparent price, eliminating the dealer’s price increase. On the other hand, the construction of a unified service and accessory system has achieved "where the car is sold and where the service is." The implementation of these measures has effectively boosted the sales of light trucks in the countryside.