Recently, Michelin Energy MXV8 tires have won the "2008 China Wheel of the Year" and "China Wheel of the Year" in the "2008 China Wheel of the Year" sponsored by the Auto Group Magazine with its excellent overall performance and outstanding fuel-saving performance. Oil tires" two awards. Michelin tires confirm its status as an innovative leader in the tire industry with its superior product performance. The "2008 China Wheel of the Year" sponsored by Auto Group Magazine is the first professional tire testing and selection activity in the Chinese tire industry. In the end, a total of 21 finalist tire products from many tire brands competed strongly in the “annual wheelâ€, “two awards for the annual SUV wheelâ€, and six items including “fuel-saving tiresâ€. During the selection process, all the tires submitted by the participating manufacturers were strictly examined for the purpose of the seven evaluation options: design concept, manufacturing level, innovative technology and formulation, site testing, special testing, price and value, and market importance. In the test phase, the car race also carried out field tests, track tests and special tests on the tires. The evaluation results were fair and impartial and had a high reference value. Mr. Gao Andong, vice president of the replacement market for passenger cars and light truck tires of Michelin (China) Investment Co., Ltd., said: “We are proud of Michelin winning the “China Wheel of the Year 2008†and “China's Annual Fuel Saving Tire†awards. The Michelin MXV8 is Michelin's high-end product specifically developed for Chinese road conditions and the Chinese market, and it is also an outstanding representative of Michelin's Michelin green tire series sold on the Chinese market. Michelin's products have won two awards, which truly reflects the current awareness of environmental protection. In a tight energy supply environment, consumers are eager to meet the strong and realistic demand for environmentally-friendly, fuel-efficient sustainable mobility; and once again confirm Michelin's position as a leader in technological innovation in the tire industry." Michelin MXV8 tires won the "wheel of the year" award, thanks to its guarantee of excellent fuel-saving performance while ensuring the balance of performance of all other aspects of the tire. The excellent quietness makes the driving of the vehicle a kind of enjoyment. The excellent dry and wet performance makes the driving of the vehicle more confident and safe in different environments. As a mature tire product for high-end luxury and comfortable cars, the Michelin MXV8 is not only welcomed by the consumers in the passenger car tire replacement market, but also has a rich original model, including the Mercedes-Benz E-Class and the Volvo S40. And other high-end luxury cars. Among the six sub-awards, the most notable is the establishment of "fuel-saving tires." In today's rising oil prices, energy conservation will become an increasingly important factor for consumers, but many consumers have not fully realized the important role of tires to save fuel. In fact, for cars, the fuel consumed by the tires accounts for a quarter of all fuel consumption. This is of great significance in terms of energy conservation and environmental protection. In this selection, the Michelin MXV8 was undisputedly named as the annual fuel-saving tire by virtue of its lowest rolling resistance and satisfactory fuel-saving effect among its competitors. The "secret" of Michelin's MXV8 fuel economy lies in the Michelin's green tire technology, Michelin's global innovation. Michelin green tires were successfully launched in 1992. Michelin green tires integrate silicon raw materials as part of the carbon black into the tire tread. Silicon helps to reduce tire grip (especially on slippery surfaces) and On the premise of abrasion resistance, the rolling resistance is reduced, thereby reducing the energy consumption required for driving the vehicle. This is the origin of the name "Michelin Green Tires" - which emphasizes the dual advantages of fuel economy and reduced CO2 emissions. Michelin has been continuously improving the mobility of humans and goods through the production of tires for various modes of transportation (including airplanes, automobiles, bicycles/motorcycles, construction machinery vehicles, agricultural vehicles, trucks, and U.S. space shuttles). At the same time, Michelin also provides electronic mobile support services through the Michelin travel website (ViaMichelin.com) and publishes travel, restaurant and hotel guides, as well as maps and road maps. Headquartered in Clermont-Ferrand, France, the Michelin Group operates in 170 countries and regions, employs 129,000 people, and has 71 factories in 19 countries. In 1989, Michelin came to China and brought its advanced technology and high-quality products to China. At the end of 1995, Michelin set up its first joint venture company in China in Shenyang. In 2001, Shanghai Michelin Warrior Tire Co., Ltd. was jointly established with Shanghai Tire & Rubber (Group) Co., Ltd., one of China's largest tire manufacturers. . Currently, Michelin has more than 5,500 employees in China and is committed to the continued development and growth of Michelin in China.
Since 1992, Michelin has sold more than 570 million Michelin green tires worldwide, saving more than 9 billion liters of fuel and reducing carbon dioxide emissions by 22 million tons. In the Chinese market, Michelin has launched a number of energy-saving and environmentally friendly tires. Today, Michelin sales of green energy-saving tires in China account for 70% of all tire sales.