·Volvo announces the launch of the electric version of all the strategic models in China

At present, in the field of new energy, Volvo's S60L and XC90 have plug-in hybrid versions for consumers to choose. As new energy models become more popular in the global automotive market, Volvo has announced a new energy strategy for China's largest single market. For Volvo's localized R&D and new energy strategy in China, Lars Danielson, senior vice president of Volvo Car Group and CEO of Volvo Car Group China, said: "As long as it is produced in China, We all offer plug-in hybrid technology." At present, Volvo has three bases in Chengdu, Zhangjiakou and Daqing in China, and has launched several models including SPA and CMA platforms.
1. Volvo will increase China's investment in new energy will be fully localized
Reporter: According to the plan, Volvo will launch a pure electric vehicle in 2019. With the advancement of localization, will it be put into production in China in the future?
Lars Deng: As part of the electrification, we announced today that Volvo pure electric cars will be launched in 2019. However, as seen in the S60L extended version of the plug-in hybrid car, this is the first luxury plug-in hybrid car produced in China. Others are not available for the time being, but we will continue to increase it as always. China's investment and investment, in the future, we can expect more new energy vehicles, and continue to promote our localization strategy in China in accordance with our plans.
Reporter: What is the sales plan for models developed and produced locally? Will the previously mentioned models be developed locally?
Lars Deng: There is a announcement in our strategy that all Volvo models will be equipped with plug-in hybrid technology. As long as they are produced in China, we will provide plug-in hybrid technology. So this is combined with the localization strategy, and all models have plug-in hybrids. Then ask about R&D. In fact, the department responsible for Vice President Shen Feng is an integral part of the global R&D strength and a team. Therefore, research and development in China is also an integral part of the world.
Reporter: Will the Volvo R&D Center in Shanghai be developed by the Chinese side when developing pure electric vehicles in the future?
Lars Deng: Due to historical reasons and scale, the current global R&D resources are still more in Sweden, because of the history of Sweden, but we must emphasize that we are different from other joint venture car manufacturers because Other joint venture automakers have a Chinese partner and a foreign partner. After all, they are two and two organizations. Therefore, in research and development, there may be problems in coordination between the two organizations. But Volvo is an organization, because Volvo's parent company is a Chinese company, our R&D team is a team, so there is no saying that foreign companies are joint ventures in China, and then the Chinese and foreign parties will have some technical problems and some potential conflicts. The problem does not exist within our Volvo.
Reporter: Volvo's S60L E-drive hybrid model launched at the Shanghai Auto Show has been on the market for nearly five months. What is the sales volume? What advantages does the Volvo plug-in hybrid have compared to other models in the market?
Lars? Deng: The S60L we released at the Shanghai Auto Show was in April, but the real sales were delivered to our users from June to July, so until now, it has been sold for about 3 months. However, in the following three months, the monthly sales volume is gradually increasing. Of course, the hottest area to buy is in Shanghai. Thanks to some preferential policies of Shanghai, this car has a great presence in Shanghai. The attraction, then from a competitor's point of view, the S60L is the best-selling new energy vehicle in the Chinese market.
To answer your second question, what are the advantages of our plug-in hybrid models compared with other competitors? First of all, we are the first in the market. You can see that no other luxury brand has launched earlier than us. Electric hybrid model, secondly, we also introduced the XC90 T8, which has not made any sacrifices in the driving pleasure and pedestrians of the whole car. It is currently the largest 7-seat SUV with plug-in hybrid technology. At the same time, we can achieve these goals of fuel economy and carbon dioxide emissions, so we have achieved a very good balance in these two aspects. Our competitors do not have such a performance at present, so a large 7-seat SUV like the XC90 T8 can Achieving such low emissions while maintaining the very high level of fuel economy, we are very advanced in technology.
2. Volvo will popularize plug-in hybrid technology to launch small pure electric vehicles
Reporter: What is the plan for Volvo's new energy vehicles in the future, and what specific plans and sales expectations will there be?
Lars Deng: Volvo Electrification Strategy announced in the press conference, first of all, Volvo will use plug-in hybrid technology in all models, this is the most comprehensive strategy in the industry, the second is We will develop a series of all-in-one, small, compact, pure electric vehicles. In fact, development and research in this area has already begun. Due to some infrastructure restrictions, but according to our plan, in 2019 Listed on our small Volvo car.
According to our estimates, 10% or more of Volvo's total sales in the mid-term period will be contributed by electric vehicles. At this stage, we believe that plug-in hybrids provide maximum flexibility for customers because the conditions of various infrastructures are not yet fully available, and plug-in hybrids should be able to meet the average user's daily needs. % travel demand. Motor drive is also available to meet their daily work needs. To put it simply, the entire car can be plug-in hybrid. In 2019, it can be launched into a small pure electric car. However, which platform does which specific car is produced, and when it will be listed, it will not be announced today, but there will be some related Release.
Reporter: The small electric car is a global model. Is it only for the Chinese market? China's electric vehicle market is not the same as the overseas market environment. Does Volvo have any strategy in this regard?
Lars Deng: The models we developed are aimed at the global market. Sometimes the models produced in the Chinese market will also be sold to the global market, so this is no problem. From a technical point of view, there is no difference between China and other markets. The actual development trend of electrified technology on the global scale is the same as its importance, but the only difference is that the difference in policy will affect consumption. The needs of consumers and the willingness of consumers to purchase, for this we will formulate corresponding strategies according to the characteristics of each market. But from a technical perspective, the world should be a unified standard.
Reporter: What promotion and sales strategy does Volvo have for new energy vehicles? Will Volvo set up a new energy brand for new energy models?
Lars Deng: The environmental concept represented by electric vehicles has always been an organic part of the Volvo brand. In the framework of the human-respected brand, environmental protection has always been the core value of the brand, so the brand concept represented by electric vehicles It has always been an important part of the value of our entire brand, it is not separated.
From this perspective, in the technical aspects of traditional engines, we have also been committed to improving fuel economy and reducing carbon dioxide emissions, etc., so whether it is a traditional engine or plug-in hybrid and future Pure electric power is actually a goal for environmental protection. Therefore, including traditional cars and new energy vehicles, there will be no completely different strategies in terms of brand image or marketing strategy. This is consistent.
In addition, from the group image of our customers, it is a group of customers who are very environmentally conscious. Volvo's owners are highly educated. They pay great attention to environmental protection and green travel while enjoying life. Therefore, our goal The customer group and our environmental protection brand concept are highly consistent, so from the user's point of view, the core concept of the Volvo brand has always been in line with the future implementation of Volvo's electrification strategy, so we don't think it is necessary to specialize in one. Sub-brands or an independent brand marketing strategy to drive our range of electric vehicles, as it is an integral part of our genes.

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