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2016 is an extremely important year for the automotive industry in China. For one, it was the first year of the “Thirteenth Five-Year Planâ€. It was very important to start a new chapter. Second, it was the first year of realizing an industrial power. From this year onwards, China will strive to achieve manufacturing in 10 to 15 years. The third is that when the technological revolution comes, seize the opportunity to achieve transformation and upgrading of the industry and leapfrog development, 2016 is also the most sensitive and critical time node.
China's auto industry needs to change from big to strong, and it needs to find a breakthrough. The author believes that this breakthrough is learning, that is, learning to do business and building a learning industry. If the auto industry wants to develop better, it should jump out of the car and look at the car. With a new perspective, it can study the innovation trajectory of other industries. The communications industry is also a model for Chinese auto industry learning. The stones of other hills can be used to attack jade. Automakers should use the spirit of awe-inspiring law, modest and modest attitude, and broader minds to inspire more industrial wisdom and boost industrial innovation and development.
In the communications industry, China has created successful innovative companies such as Huawei and ZTE. The author believes that the most worthy of learning for automotive companies is Huawei. Huawei is among the 91 Fortune Global 500 companies in mainland China. The only one whose income exceeds domestic revenue is sales revenue, net profit, and other indicators. It shows that it has become a global leader in telecommunications and networking. In fiscal 2014, its sales revenue was 46.5 billion U.S. dollars and its net profit was 4.5 billion U.S. dollars. Relying on the continuous improvement of innovation awareness and brand value, Huawei has transformed from China’s Huawei to Huawei in the world.
Huawei's ability to grow from a private enterprise that started off from 20,000 yuan to become a Fortune 500 company in just 20 years is due to its high level of aspirations. In the late 1990s, Huawei established the Huawei Basic Law. The first is: “The pursuit of Huawei is to realize the dream of customers in the field of electronic information, and rely on the arduous pursuit of bit by bit, perseverance, and make us become world class. Leading enterprise. "Being a world-class leader is the core value of Huawei. Through unremitting efforts, Huawei finally achieved this seemingly impossible goal. In contrast, in China's auto companies, no one company has so far proposed such a powerful slogan.
Second, Huawei's success is due to its unwavering innovative practice. Although in the speech made by Ren Zhengfei, the founder of Huawei, there were not many innovations, it was undeniable that Huawei was an outstanding representative of innovative companies. Since 1992, Huawei has insisted on investing at least 10% of annual sales in R&D. The 2014 annual report shows that in the past 10 years, Huawei’s R&D investment totaled more than 190 billion yuan. According to the latest data, only last year, Huawei’s R&D investment reached 50 billion yuan, accounting for 12.8% of its sales revenue. At present, Huawei has established 16 R&D centers around the world. The number of R&D teams reaches 76,000, which accounts for 45% of the total number of employees. It is the most R&D personnel among various organizations in the world. Huawei has registered about 3,000 patents each year. By the end of 2014, it had accumulated nearly 40,000 patents. Which of the automotive companies in China is willing to invest so much in research and development?
Huawei attaches great importance to autonomous core technologies. According to Huawei’s Basic Law, “Our goal is to develop a world-leading electronic and information technology support system with independent intellectual property rights.†Huawei also has a dedicated approach to achieving this goal. Explanation: "Widely absorbs the latest research results in the world of electronic information, and humbly learns from outstanding companies at home and abroad, and develops a leading core technology system in an open and cooperative manner on an independent basis." This shows that its innovation is not behind closed doors. Self-innovation, but learning-based innovation, through the absorption of the world's advanced research results, learning from the experience of domestic and foreign outstanding companies, including all the advantages of competitors, relying on organized innovation, the formation of irreplaceable core technical expertise.
Third, the unique corporate culture is the key to Huawei's success. Huawei highly praises the “wolf culture†and considers the wolf to be an example of corporate learning. “Wolf†is characterized by a keen sense of smell. Second, it is an indomitable and aggressive offensive spirit. Third, the group struggles. Therefore, what we are seeing is Huawei, which is full of fighting spirit, and Huawei, which is always fighting.
It is worth mentioning that, in Huawei's innovative environment and culture, "tolerance ideology" is a very important part. In order to ensure "to take the right direction," Huawei will divide its future work into two parts: uncertainty and certainty. For things of uncertainty, tolerance is open to the ground, and emphasis is placed on strengthening investment in uncertainty. Regarding the trial and error mechanism, Ren Zhengfei once said that Huawei had wasted 100 billion yuan in R&D for 20 years. The author believes that this 100 billion yuan mistake has created Huawei's soft power and truly reflects Huawei's culture. In the era of rapid changes in information technology, no one can be 100% sure that a certain technology or product will succeed in the future. Only on the basis of continuous trial and error can we build successful experience and find a successful path. Allowing trial and error and encouraging trial and error are the core qualities of innovation culture. How can one of the auto companies dare to have so much courage and courage to go wrong?
It is a great asset to learn Huawei, go to Huawei, read Huawei, learn from its essence, and start afresh and innovate for the automotive industry.