Now go out to interview the car boss, if you don't ask questions about car e-commerce, "car network", etc., then how do you feel good about mixing in the car? However, it sounds like everyone’s routines are almost the same. In the future, there is a lot of speculation about the car. Inspection Machine For Sale,Inspection Machine For Food,X-ray Inspection Machine For Food,X-ray Inspection System For Food Suzhou YUZHEN Automation Technology Co.,Ltd. , https://www.yuzenvision.com
Guess one: 4S shop is dying?
Eliminating physical stores is the most popular thing for anyone who is engaged in e-commerce. However, in the car business is probably not very reliable. The biggest difference with buying clothes is that the cumbersome procedures required to buy a car are too much! Plus after-sales, service, maintenance, maintenance, you need the support of the physical store. The clothes don't like to wear the old buttons and the holes are broken. They can be thrown away tomorrow. Can the ordinary people throw away the clothes like the clothes? The dream of destroying the 4S shop is still shattered.
However, one thing you can see is that the future of sales may be smaller and smaller in the profit of traditional 4S stores, and the standards for manufacturers to evaluate dealers will also change. At present, the practice of manufacturers to reduce inventory to dealers may not exist anymore in the future: in the online store, you can know the order, why can't you order the order?
Guess 2: Customizing into a bright spot The biggest benefit of buying a car online is the ability to fragment the fixed configuration and add personalization. In the past, we went to the 4S shop to buy a car. Generally, there are various versions to choose from, but they have already been finalized at the time of delivery. To increase the configuration, buy a higher-level model! However, there are always a few configurations that you can't use, and it's a waste of money, but there is no way, the factory specifications are like this!
From the online order to the store to pick up the car, anyway, there is a time difference, then the dealer has the possibility of providing personalized service. Of course, in addition to the configuration, personalized pull flowers, decorations can be added to the order, the length of the custom cycle can also be timely feedback on the order, for the 80, 90 after the advertised personality, this is definitely a big bright spot.
Guess three: red envelopes, group purchases all over the sky Online shopping For the vast majority of people, in addition to the convenience of not leaving home, the biggest advantage is that the price is flat enough. With the comprehensive and convenient online payment, now whether it is Taobao, Tmall, or Jingdong, in addition to discounts, each store will launch a promotional tool to grab red packets and red envelopes. In the future, it will definitely use online cars. Vouchers, discount coupons, or random red packets can greatly stimulate consumers' desire to buy a car.
In addition, group buying is also a major way to reduce costs. In fact, just like the most popular movie ticket group purchase, with the group purchase QR code, you can go to the 4S shop to buy a car, and the process of buying a movie with the group is not too similar!
Guess 4: Parts Price Revolution Maintenance and repairing cars have always been the biggest profit point for 4S stores, but for consumers, the price of parts can be really opaque. With the NDRC's anti-monopoly law on auto parts, accessories cannot be freely circulated, production and sales areas are strictly controlled, and parts are not purchased in 4S stores. These overlord terms will also be abolished with the anti-monopoly law. For e-commerce, this is also an excellent opportunity - since the whole vehicle can be purchased online or purchased, why are the "original" parts not available? If some large, chain car beauty shops are united with the e-commerce platform, then consumers will be able to obtain the same professional and quality services at a cheaper price.
Of course, this also forced the 4S store to transform faster. Without the protection of the “overlord clauseâ€, it can only use the better service, more affordable prices, and more professional personnel to attract consumers to maintain and repair.
Guess five: After-sales reviews the rise of the industry What to eat at night? The public comment network has become an indispensable food guide for urbanites, and it will become popular in the automotive after-sales industry in the future. Where is the nearest maintenance? Which 4S shop has a working coupon? Whose parts are cheap? Who does not have to wait in line for a station? Which master is happy and meticulous? Who has a high level of paint? In the future, service-related apps will inevitably appear, and the more complete the competition, the better for consumers.