How Die Casting SMEs Transform and Upgrade

How can die-casting SMEs achieve transformation and upgrading through corporate restructuring, and learn from the successful development history of Taizhou Zhongyang Machinery Manufacturing Co., Ltd. to explore the development of die-casting SMEs.

Taizhou Zhongyang Machinery Manufacturing Co., Ltd. has experienced 10 years of development. The company has been prosperous, but it was once lost. Lin Xinhua, general manager of the company, said: "It is through the 'triple jump' that China Ocean has found itself in the transformation and upgrading. The way to survive."

The company was established in 1995. Before last year the company was mainly engaged in the production of aluminum castings for motorcycle engines.

During the financial crisis, Zhongyang Enterprises was severely tested. The company had more than 200 people. It was only about 10% of employees left at least until last year. In the face of difficulties, enterprises under the leadership of the leaders of the company to carry out major changes in the direction of the company's development. Based on the current good development prospects of the auto market, the company achieved advantages and weaknesses by virtue of its own flexible production line with aluminum die-casting and many years of production experience. Since March of last year, Zhongyang Company has started its preliminary work and started to prepare for the specific production transfer in May. In August, the company began small-scale production of automotive aluminum die-casting products.

As the saying goes, market-changers are good. In fact, the production of auto parts allowed Zhongyang to rejuvenate. It is understood that since the beginning of this year, the output value of Zhongyang has reached the total amount of production for the past year, and this year's total output value is doubling from last year. In addition, the number of employees in the company has gradually returned to the level before the financial crisis.

In the transformation of production from motorcycle parts to auto parts, Zhong Yang has a twisty and difficult business story of “over three levels”.

The initial partner that Zhongyang Company sought was Shanghai GM. Last May, GM's cadre company specialized in inspections in China. At that time, Zhong Yang had no “action eyes” on the site management or equipment level. Zhongyang Company conducted a full two-month rectification campaign for this purpose.

In July, when Gantong Company revisited Zhongyang Company, it also put forward more than 20 suggestions for rectification; in August, after the third comprehensive inspection, Qiantong Company only confirmed the production capacity of Zhongyang Company. . Lin Xinhua said that we finally achieved their trust through practical actions.

Due to lack of confidence, the company's initial issue to Zhongyang was only the cylinder head cover of the engine. However, this small cylinder head cover, for Zhong Yang, is the beginning of a new challenge. After the first 500 cylinder head covers arrived in Shanghai, glitches occurred. In the afternoon, Zhongyang Company dispatched 3 technical backbones and rushed to Shanghai for treatment overnight, thus ensuring the normal production requirements of Qiantong Company the next day.

It is thanks to the strong sense of responsibility of the “newcomer” in the auto parts industry that Zhongyang has opened up its production in the auto parts market. From the initial cylinder head cover, Zhong Yang's auto parts production gradually expanded, and it has formed a production pattern of aluminum die-casting parts for automobiles with four series and more than 10 kinds of products. Among them, the aluminum body weight of the gearbox produced by the company for Fiat Hongyan Heavy Truck weighs 30 kilograms.

From motorcycle companies to auto parts companies, Zhong Yang has undoubtedly achieved a new leap from the low-end market to the high-end market. The most direct change is that the company’s registration fee has changed from the original RMB 1 million to the current RMB 5 million.

Lin Xinhua said: “Compared with the previous production of motorcycles, all aspects of the company have changed significantly.” Above the door of Zhongyang Company, a blue slogan “Lean Production, Casting Quality” is extremely eye-catching. In fact, this Not an empty phrase. The aluminum casting workshop used to be messy and dirty. After last year's lean management in line with production transformation, the workshop environment has undergone fundamental changes. It has even reached the point where “wearing a white shirt can also be produced.” The corporate image has thus greatly improved. .

Increasing investment also greatly enhances the strength of the company. In Zhongyang Company, a three-coordinate detector imported from Germany enjoys a constant temperature of 20 degrees Celsius in summer heat. Although the detector worth 600,000 yuan is really expensive, but its ability is also very real. Lin Xinhua said: "This instrument guarantees the precision of the product, and the error is even less than one-tenth of a hair." It also makes people feel that magic is that in the machining center of Zhongyang Company, a job Even several machines can be managed, and the production operation is even more fully enclosed.

It is through this step-by-step adjustment of the company that Zhongyang has achieved its own corporate transformation goals, allowing the company to enhance its competitiveness in a highly competitive market.