SAIC Iveco Hongyan Chongqing Prepares New Plant, Domestic Commercial Vehicle Firm Seeking Expansion


In 2010, the rapid growth of China's heavy truck market has caused many heavy truck companies to have production bottlenecks. The increase in commercial vehicles is generally higher than that of passenger vehicles. In 2010, SAIC Iveco Hongyan Commercial Vehicles sold 35,000 vehicles, an increase of more than 60%. SAIC Iveco Hongyan Commercial Vehicles Co., Ltd., which is located in a new base in the northern New District of Chongqing, will reach its limit during the 12th Five-Year Plan period. The company has already started preparations for the construction of the second factory. The market prospects of commercial vehicles are optimistic. Not only is Hongyan, its major rivals, such as China National Heavy Duty Truck and Shaanxi Auto, have taken the lead in capacity expansion.

In April 2009, SAIC Iveco Hongyan New Area North New Base went into operation. In less than two years, this investment of nearly 2 billion yuan, and the area of ​​about 460,000 square meters of heavy-duty trucks, can no longer meet future market demand. It is understood that the northern New District factory is designed to have more than 40,000 vehicles annually. Through the expansion and reconstruction and overtime production, it can achieve a target of producing 80,000 vehicles per year.

According to Shang Yihong’s plan, the company will achieve 150,000 sales in the late 12th five-year period. To achieve this goal, a second factory must be built during the 12th five-year period. In 2010, SAIC Iveco Hongyan sold more than 35,000 vehicles and its sales revenue reached 7 billion yuan, an increase of more than 60% year-on-year, and the market share increased a lot. In accordance with this speed, in 2011, SAIC Iveco Hongyan will become another company that has exceeded 10 billion yuan in sales.

In the past year, China’s automobile production and sales volume exceeded 18 million vehicles, of which the heavy-duty truck industry exceeded 1 million for the first time, and the overall increase was nearly 60%. Sales of heavy trucks such as China National Heavy Duty Truck, FAW, Dongfeng and Shaanxi Auto all exceeded the market average. SAIC Iveco Hongyan is the only three-party joint venture in the heavy truck industry and has many advantages. SAIC is the largest car company in China and has strong financial and management advantages. Iveco is a European truck giant with advanced technology and best-selling models; Red Rock is a veteran company of Chinese trucks, and the brand and market network are very good. In the future, the commercial vehicle market will usher in a very long period of gold development. Trucks, tractors and heavy trucks will have a good performance.

In order to cope with future market competition, it is necessary to emphasize the R&D capabilities of products. SAIC Iveco Hongyan plans to build Chongqing into one of Iveco's global R&D bases. In addition to digesting and absorbing Iveco's technology, Iveco's shareholders have to use the advantages of more than 5,000 sales networks in more than 160 countries to quickly enter the international market. This is an advantage unmatched by many car companies in China. A number of products exported to the Vietnamese market in the second half of 2010 were completed through Iveco's sales network.

From the four trillion investment to stimulate domestic demand, the sluggish China heavy truck industry has entered a high-speed development track, China National Heavy Duty Truck, Shaanxi Automobile and other commercial vehicle companies are in the expansion of production capacity. In 2011, Shaanxi Automobile sold 130,000 vehicles and impacted 150,000 vehicles. In 2011, Shaanxi Automobile will segment its market and launch a series of products targeting high-end markets. In the second half of 2010, after CNHTC Group reorganized Chengdu Ace Commercial Vehicles, Chengdu China Trumpchi Group Ace Commercial Vehicles Co., Ltd. was established in Chengdu to develop heavy, medium, light and micro commercial vehicles and other automotive products. The total investment of this base is 3 billion yuan. In early 2011, it invested 800 million yuan, with an annual output of 60,000 vehicles. During the 12th five-year period, it will reach an annual output of 400,000 vehicles. In addition to its expansion in the southwest, China National Heavy Duty Truck successfully cooperated with the European heavy truck giant German Man Group in 2010 and obtained its advanced technology. In November 2010, it also spent RMB 2 billion to start the Fujian Haixi Automobile Project. Enter the Southeast Asian market.



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