LED lighting companies and hotels continue to challenge new challenges


At present, there are many LED lighting application market segments, but the domestic LED lighting market is increasingly segmented, including home lighting, hotel lighting, commercial lighting, industrial lighting, supermarket lighting, office lighting, outdoor lighting, automotive lighting, etc. In order to be involved in the field of lighting, companies must have a good grasp in order to better serve customers. In view of the current LED technology, the application range of the fluorescent lamp series is more replaceable, and the HID, especially the high-power and PAR lamp series, needs to be carefully grasped.
In the above-mentioned numerous market segments, hotel lighting is a tempting cake for everyone. The next step in the development of China's economy is inseparable from the service industry. The growth of the hotel industry is still very large and worthy of attention from lighting companies. The unique energy-saving effect of LED itself is welcomed by the hotel industry, but it is necessary to have sufficient research on the light quality of LEDs to make professional LED hotel lighting products, so that users can enjoy good lighting environment while enjoying energy saving. The lighting requirements of hotel lighting are relatively high. At present, the most important area of ​​interior lighting design is hotel lighting. Lighting companies must strive for excellence in product quality, especially optical design.
A new challenge: the parallel market of the crisis is always a crisis. In the entire lighting market, we can only tap different market potentials as much as possible to avoid disadvantages and move forward. At present, due to various favorable factors, the growth rate of China's hotel market has been maintained at a high level. Many star-rated hotels have high requirements for lighting in order to attract customers, to create an atmosphere and to shape the brand image of the hotel. At the same time, the traditional electricity cost of a star-rated hotel is very high. It is imperative to reduce the hotel's electricity cost while maintaining the overall image and comfort of the hotel. This is why the LED hotel lighting market is getting hotter now. s reason. From the opposite side, the hotel lighting market is also a challenge for enterprises. In recent years, China's hotel market has developed at an alarming rate, but the number of high-star hotels has been limited, and the economy that can withstand the overall cost of LED lighting solutions. The budget of the hotel is extremely demanding. Therefore, the hotel lighting market can only be said to be a tempting cake for everyone to compete for, but can not be said to be a big cake.
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From this perspective, LED lighting companies must fully prepare themselves for sharing this cake. LED lighting will be a new challenge from both the hotel side and the lighting company.
Let uncertainty become certain: enterprises should voluntarily take the initiative to highlight the advantages of LED lighting energy conservation and environmental protection, the linear decline of LED lighting costs, and the advantages of LED lighting. At present, quite a few star hotels have begun to try to install or replace LEDs. Hotel lighting, LED hotel lighting market is more and more mature. It is worth noting that many hotels have begun to pay attention to the energy saving and environmental protection of LED lighting. However, the current domestic LED market is not so clear. The technical level of the hotel lighting solutions is uneven, and the hotel is hesitant to choose. On the one hand, whether it is domestic technology or foreign technology, LED can not completely replace incandescent lamps in terms of effects, and there are still uncertainties in the selection of LED enterprises in high-star hotels.
In order to grasp this market, I think there are two main points: In the first aspect, the hotel lighting market urgently needs to introduce some industry standards. These industry standards will make information transparent and technology transparent, and provide authoritative guarantees to both parties; In terms of the standardization of the hotel lighting market, it depends on the conscious and initiative of LED lighting companies. Do not use rudeness to harm our customers. We must consider long-term interests to ensure the healthy growth of the industry.
Doing a good job is a top priority. Different types of hotels have different requirements for lighting. At present, high-star hotels that dare to try LED lighting solutions, especially new high-star hotels, have very high requirements for the lighting atmosphere in the hotel, and they are more focused on responding to the call for social energy conservation and environmental protection. In terms of capital, high-star hotels have a strong initial cost tolerance for hotel lighting changes. Budget hotels usually pay attention to the price/performance ratio, which is completely different from the demand of high-star hotels.
In addition, there is one more thing to note, that is, when the hotel lighting rectification plan is implemented, the hotel lighting control system is also a very important factor. A reasonable lighting control system will bring greater energy saving effect to the hotel while satisfying customers. Personalized needs.
For the majority of LED lighting companies, how to make hotel lighting products is the top priority, you need to master the technology and extend your own characteristics. In addition, the target market positioning should be clear, product development series, at the same time have a matching sales channel, establish a good relationship with hotel management companies, lighting consultants, etc. can not be ignored.

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