Robot industry is wary of overheating investment: governments at all levels are hotter than companies

After the “robots” concept was proposed on many occasions by Chinese leaders, more and more local governments and companies began to pay attention to this industry. In mid-December, there were high-profile robot industry conferences held in Guangzhou and Chengdu. Several local governments also plan to vigorously develop the robot industry during the “Thirteenth Five-Year Plan” period.
Wu Xinzhang, director of the Center for Advanced Motors at the University of Central Florida, USA, also felt that the changes he received in recent months were several times more than before.
"Robots are pushing for a new round of industrial revolution in China," said Wu Xinzhang. "But it should also be noted that China's market demand is still too low."
The next step in robot development: the integration of e-commerce?
Mao Weiming, vice minister of the Ministry of Industry and Information Technology, said in Guangzhou that the era of the rapid growth of China's equipment manufacturing industry at an annual rate of 25% has already ended, and that over-reliance on investment-driven and scale-up development models will be difficult to sustain.
Mao Weiming said that the industrial robot industry can not only achieve high-quality product manufacturing standards through intelligent production, but also can cope with rising labor costs and other issues. It is an important factor in cracking China's rapid industrial cost growth, low added value, environmental resource constraints and other factors. select.
Mao Weiming's statement above was interpreted by industry insiders participating in the World Robot Industry Conference as "China's version of the Industry 4.0 Plan."
However, from the perspective of market development, Li Ruifeng, deputy director of the Institute of Robotics at Harbin Institute of Technology, believes that although robots can be used as innovative technologies to continuously develop new technologies, the future development of robots alone is not enough to achieve Industry 4.0.
Li Ruifeng’s proposal is to introduce an e-commerce model. He said: "The development of the robot industry must incorporate the e-commerce development model. In the new industrial field, small and micro enterprises are examples of this. In the pre-industrial era, the cost of connecting users was huge and had to rely on advertising, but in the era of industry 4.0, products The connection user cost is 0, and the product itself is an advertisement, such as Xiaomi Mobile, Wechat, etc."
Qu Daowui, deputy director of the National Engineering Center for Robotics and president of Shenyang Xinsong Robot Co., Ltd., also agreed with this view. He said that e-commerce does not talk about technology, but rather it is companies that are making great efforts to arm themselves with the latest business models. Integration of talents, introduction of international capital, development in China's large market, combined with its own technology, product R & D quickly seize the market, so do the industry first to do business, the company's large-scale integration in accordance with the market's various factors rather than in everything Having established a business afterwards, this is also the biggest problem in China. It should be "R&D + commercialization".
Qu Dao-kui said that relying entirely on mastering its own core technologies is likely to miss major opportunities for the development of the robotics industry. “Technology we must do, and more importantly, we need to work hard on corporate development methods. Chinese e-commerce companies have come to the world in just a few years. Forefront, if e-commerce research technology every day, they will not develop to the present level."
In the next step, the Ministry of Industry and Information Technology will organize the development of the China Robot Technology Roadmap and the 13th Five-Year Plan for the robotics industry. By strengthening the top-level design and guiding the development of the industry, it will also improve the construction of the standards system and organize the preparation of the industry standard system structure chart for the robot industry in China. The standard schedule will increase the funding support for R&D and industrialization of robotics companies, build a docking platform for production and demand, nurture industrial demonstration bases, and strive to break through key technologies and important links to promote the healthy development of the robot industry.
Warning against over-investment According to statistics, the provinces and cities that have announced the establishment of a robot industrial park currently include: Chengdu, Chongqing, Shenzhen, Kunshan, Henan, Wuhu, and Shanghai. The total number of parks exceeds 30.
However, it is worth noting that although the development of the robot industry is being vigorously conducted from the central government to the local government, the robot market is currently focused on the automobile manufacturing industry. The data shows that the global automotive industry accounts for about 40% of the total industrial robots, while in China, this figure reaches 70%.
Luo Jun, secretary-general of the International Robot Industry Union, also expressed concern about this phenomenon: Although countries including China, Germany, and Japan have vigorously promoted the development of the robot industry in the past two years, the global robot output value in 2014 was about US$30 billion, not as good as The output value of a traditional manufacturing company in China.
Qu Dao-kui said that there is indeed a divergence between the actual demand for robot high-tech and the robot market. The cost of robots is high. A traditional labor-intensive factory must be transformed into a robot factory. The cost is huge. The labor rate of a robot is equal to 3.6 individuals, but its cost is about 5 to 50 times. "Most of the traditional manufacturing industry's profits are 6%. The bank's financing costs have reached 10%. Companies do not have a strong driving force to promote their transformation and there are not so many funds."
“The governments at all levels are now even hotter than companies. Now that local governments have built more than 30 or 40 robotic industrial parks, the actual government’s heat may directly contribute to the blindness of future industries,” said Qu Daokui. "We must be alert to the robot in the future to repeat the dilemma of overheated photovoltaic industry."
On the other hand, lack of innovation has also been criticized in the industry. In 2014, China Robotics released an annual industrial robot in-depth industry report that China's robotics industry lacks technological innovations, including innovative ideas and creative achievements; there is no backbone enterprise that can participate in international competition, the scale is small, and the quality and reliability of key components lag behind the world. Advanced level 5 to 10 years.
Wu Xinzhang said: “Chinese robotics companies basically have mastered the application technology of industrial robot design, but core technologies such as sensors and advanced controls rely on foreign countries. Domestic companies with the same quality of robot products can get very little profit, and the scale of robot manufacturers is generally lower. Small, it is difficult to achieve economies of scale, corporate human resources, R&D and marketing costs remain high, domestic robots lack brand recognition, the market is basically occupied by foreign brands, and domestic product brands lack production practices.
Qu Dao-kui also stated that another big risk in robot development is the risk of high-tech robots and low added value. "Now the robots have a big problem, high technology, but the added value is now low enough to enter the conventional industry. In fact, the robots are typically three high, the technology is dense, the talent density is high, and the capital intensity is high, but such a three-high The technology industry now has a very low output in the entire market, which leads to the next robot who will vote and who will develop into a problem. This means that traditional robots have already left the high-tech altar.”

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