US sales slightly increase Mercedes-Benz lead / Toyota eye-catching

On May 2, the "American Automotive News" data center announced that in April of this year, US light vehicle sales were 1.18 million, a slight increase of 2.3% year-on-year. However, even a slight increase is based on the strong return of the auto market in April 2010 and April 2011. Therefore, it is difficult to achieve a year-on-year increase in April this year.

At the same time, Mercedes-Benz and Toyota are particularly eye-catching in the highly competitive market. The former beats BMW to become the luxury car market No. 1, the latter is an obvious increase, obviously has come out of the various predicaments.

Mercedes-Benz leads the luxury car market

Compared with the sales figures of 1,157,923 vehicles in April 2011, 1,184,567 light vehicles were sold in the US market in April 2012. The year-on-year increase from the previous double-digit percentage was reduced to 2.3%. In the first four months of this year, the cumulative sales volume was 4651956 units, which was a year-on-year increase of 10.3% on the basis of 4,218,042 units last year. According to the analysis of research institutions, the main reason for the slowdown was the slowdown in economic growth. At the same time, the sales of auto market rebounded rapidly in April and April 2011, making it difficult to achieve high year-on-year growth.

The luxury car market is the most eye-catching non-Daimer Mercedes-Benz brand. In April, it sold 22,336 vehicles in the United States, a year-on-year increase of 24%, surpassing BMW's sales in the US market as the best-selling luxury car brand in the month.

In contrast, BMW's sales volume in the United States increased by 12% year-on-year to 21,062 units in April. Judging from the cumulative sales this year, Mercedes-Benz sold a total of 83,849 vehicles (excluding Mercedes-Benz commercial vehicles) in the United States; while the BMW brand increased by 16% from last year's 71,417 units to 82,611 units, which is still lower than that of Mercedes-Benz. 1238 vehicles. Therefore, Mercedes-Benz is also the largest luxury car brand sold in the United States so far this year.

Bonus

University of Duisburg-Essen, Germany:

Mercedes-Benz will overtake Audi in 2015 to regain sales. A recent research report from the Automotive Research Center at the University of Duisburg-Essen in Germany also gave Mercedes-Benz considerable encouragement: in 2015, Mercedes-Benz global sales exceeded Ordi again. Return to the second position in the luxury car.

According to the report forecast released by the Automobile Research Center, by 2015, BMW's global sales will reach 1.76 million, while Mercedes-Benz will rank second with 1.68 million and Audi will reach 1.63 million. In contrast, BMW's brand sales in the world were 1.38 million in 2011, Audi 1.3 million, ranking second for the first time, Mercedes-Benz is 1.26 million.

Mercedes-Benz CEO Zeche said before that he hopes to resume the position of Mercedes-Benz in the field of luxury cars, which fell into the hands of BMW in 2005. In order to promote growth, Cai Che has set off an offensive plan. By 2015, 10 new models will be added to the product lineup. By 2020, 10 additional models including the new compact car and the CLS Shooting Break will be introduced, and the current Mercedes will be - Mercedes-Benz has 22 models, which exceeds 21 of Audi and 19 of BMW.

Toyota's strong growth returns strongly

In the general automobile market, Niubi flashes a series of blows such as recalls, earthquakes, and floods. It finally returns strongly. In April 2012, Toyota Motor sold 178,044 vehicles in the United States, which was a year-on-year increase of 11.6% compared to 159,540 vehicles in April 2011. Since the sales date in April last year was 27 days, the sales date in April this year was 24 days. If the daily sales ratio DSR (Daily Selling Rate) is calculated, it will increase by 25.5% year-on-year.

Among them, in the US market in April, sales of Toyota branded passenger vehicles were 99,450 units, an increase of 28.3% year-on-year. If calculated in terms of daily sales ratio DSR, they were up 44.3% year-on-year; sales of Toyota brand trucks were 61,043 units, down year-on-year. 5.3%, if calculated according to daily sales ratio DSR, increase by 6.5% from the same period last year. Sales of Lexus branded passenger vehicles were 9441, an increase of 11.7% year-on-year. If calculated according to the daily sales ratio DSR, it was a year-on-year increase of 25.6%; Lexus brand truck sales were 8110, a year-on-year decrease of 11.1%.

At the same time, U.S. domestic brands General Motors Group and Ford Motor Group all declined in different degrees, among which GM Motors sold 213,387 vehicles in the U.S. market in April, a year-on-year decrease of 8.2%; cumulative sales in the first four months were 821,707 units, up Decline by 0.4%. Ford's strong points are limited. In April this year, sales in the United States were 179,658 units, a decrease of 5.1% from 189,284 units in the same period of last year. Cumulative sales in the first four months totaled 717,480 units, an increase of 4.8% from 684,792 units in the same period last year.

Bonus

The Prius plug-in hybrid is too powerful Volt,Leaf is unmatched Toyota Akio (Toyota Automobile President) has set Toyota's counterattack weapon as "double engine" - that is, hybrid, then this news is absolutely for him, is definitely Will make him too happy to sleep.

In April, the most popular vehicle for sales in the US new energy vehicle market was the plug-in hybrid Prius from Toyota, which included retail and large customer purchases. A total of 1,654 units were sold, allowing rival range-extended hybrid Chevrolet Volt and electric vehicles. Nissan Leaf is far behind.

If you want to count the sales of the Prius family, which includes the four models of the Prius, this figure will leave Toyota's men happy: 25,168 vehicles were sold in the US market in April, an increase of 126.9% year-on-year. The actual sales date this year is three days less than the same period of last year.

In April, the Toyota Group sold a total of 32,593 hybrid vehicles, including the Toyota brand and the Lexus brand, of which 30,126 were Toyota Bullets and 2,467 were from the Lexus brand.

Last year, Toyota’s target sales volume for plug-in hybrids in the US market in 2012 was between 16,000 and 17,000 vehicles. According to the current momentum, this goal has been more than sufficient.