Instrumentation industry must pay attention to after-sales service

As an integral part of the instrumentation industry, the after-sales service of the instrumentation industry is not a new concept. Its growth has a close relationship with the development of the instrumentation industry. Especially in the current instrumentation industry, its high-tech and professional characteristics make people have more urgent needs for the development of modern after-sales service. As a result, the market structure and characteristics of the entire instrumentation service have rapidly changed, and people have begun to take a new look and pay more attention to the status and importance of the instrumentation service industry.

In 2011, the industrial giant Siemens established the Customer Service Business Group and set up the Product Lifecycle Services Division, the Value-Added Services Division and the Cross-industry Project Division to deepen “Customer Service” from a previous job into an important business. department. In April 2012, Siemens Customer Service Group and Jinda Corporation signed an energy service contract. According to the contract, Customer Service Group will provide boiler renovation services, optimize coal combustion, increase energy efficiency by up to 18%, and increase water consumption. Condensate recovery.

This move of Siemens undoubtedly led many industries to lead the direction. Since then, many companies have also played a "service card," and strive to obtain customer acceptance in customer service.

Since the introduction of automation into China in the 1970s, more than 40 years of development have enabled more and more industries to begin using large-scale instrumentation and have raised their popularity to an important position in industrial development. However, the popularity of technology has also led to a gradual increase in the use of products, which has led to the saturation of some instrument products in deeper applications in the industry.

After experiencing the boom and bust of the photovoltaic industry, from the rarity to overcapacity, we have begun to take precautions for the instrumentation industry. I am afraid that the same situation as photovoltaics may occur. In the future, when the application of instrumentation products is ubiquitous, selling products is not the key to the development of companies, but it is to continue the various services after the use of the products.

In the use of instrumentation products, it has the concept of "full life cycle". In layman's terms, it is the entire life cycle of the product from the beginning of its use to its retirement. The full life cycle service is that the manufacturer will be responsible for the maintenance and repair of the product from the time the manufacturer sells the product to the customer, including the use and repair of the product, and the training of the technology.

The services in the instrumentation industry are similar to consumer industries, but the difference is obvious. The consumer industry only repairs the customer's products and has very little life-cycle service. The customer service in the instrumentation industry not only includes maintenance after product failure, but also includes maintenance and maintenance in daily use. It also includes the foreseeing of various conditions in production before the occurrence of a failure, and minimizes losses.

Once upon a time, domestic brands and international famous brands have a certain gap in service. Domestic brands are slightly better than international brands in terms of maintenance speed, spare parts replacement speed and maintenance costs. With the increasing importance of the Chinese market, the “localization” strategy of foreign brands has continued to increase. Especially after the establishment of factories in China, the issue of time in maintenance has naturally disappeared. At the same time, foreign brand instrument manufacturers are bringing the concept of after-sales service and training fees to China, and their service capabilities in China have also been greatly improved, and services have become the next competition point for the instrumentation industry. From the fight for products to fight technology and then fight services, instrumentation industry, one of the next stage of development, competition in the service phase has arrived, it will certainly become another instrument of instrumentation industry competition.