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When the 2012 calendar turned to the last page, I couldn't help but sigh that in 2012, the testimony came in 2012, but the prediction of the Maya in 2012 became a bubble. Carding the LED industry in the midst of the stagnation period in 2012, the phenomenon of price war, bankruptcy, internal competition, brain drain, and core technology imbalances in the reshuffle period is inevitable. Lenovo’s various expressions are presented, embarrassing, helpless, joyful, distressed. Panic, and so on, let LED companies step by step. The changing situation, the difficult choice, the current LED industry stagnation period, we still have to face those people to do things to analyze.
Bloody price kill, why not sensible?
The LED industry is currently in a tough reshuffle period, and the price fight has caused a large number of LED manufacturers to make irrational coping strategies to face the dilemma. The sluggish market has caused the entire industry to hit the wall and burned, and many companies eventually could not hold it and were forced to follow suit. Into the LED market, the same LED products, the price difference between well-known brands and unknown manufacturers is 10-20 times, which makes consumers confused, brand manufacturers are suffering.
Under the large LED environment, many enterprises are expected to oversize the LED market, swarming, blindly transforming the LED industry, and oversupply is the cause of price wars. The price war will go through the process of production restriction, production suspension, conversion and bankruptcy, mergers and acquisitions, and integration. The remaining enterprises will gradually move toward the normal development road. As the performance of products increases, the price of LED products will tend to be reasonable.
Comment: The irrational price war fights, the bloody price of killing the price, let the small factory linger, the brand is troubled and helpless, such an ending, ask those LED merchants who are engaged in price wars, what do you do in the future, is this a long-term solution?
Eating the bowl and looking at the greed in the pot, eventually empty
Following the collapse of the company last year, Xu Rui Optoelectronics Co., Ltd., which claims to be China's largest Sino-foreign joint venture LED chip project, announced that it has stopped production; the LED display company that has been selected as one of the top five companies in the industry for two consecutive years, Shenzhen Vision Optoelectronics Co., Ltd. has also come to the end, the boss Has run. In less than a month, Ningbo Andy Optoelectronics also filed for bankruptcy. According to Andy Optoelectronics employees, the company owed 200 million yuan in March 2011, and changed the director in about three months. The electricity bill owed more than 100,000.
The closure of Vision Optoelectronics and Andy Optoelectronics is only an example of the industry, but what is reflected behind it is worth a lot of people to think about. Whether the government subsidies that everyone is eager can make the scope more broad, whether it can be more relevant to the industry, can it be really clear, what kind of enterprises need more help? And complain about the fairness of government subsidies. At the same time, does the enterprise understand that it is not feasible to wait for financial subsidies, even if the subsidies can alleviate the difficulties for the enterprises, but the timely rain is not so timely every time.
Comment: There should be many companies in every industry who are eating bowls and looking at the pots. The incentives for policy subsidies have made some LED companies look forward to them. They are deeply immersed in a chaotic quagmire, and this head falls to the end, I don’t know. Tired, the result fell into a bamboo basket to fetch an empty ending, the saying goes, the greed is not enough.
LED companies compete for power, and the melee battle is endless.
In 2012, the most popular LED lighting companies and people, NVC Lighting and Wu Changjiang are definitely words that can be seen every day in the news, from the very beginning of April to the heat, and now have become accustomed to watching the battle.
In the internal battle of LED lighting companies, Wu Changjiang, the LED lighting company, did not follow the common sense and the tough showdown of the NVC pushed the NVC lighting in the edge of the broken net. Since Wu Changjiang returned to NVC in September this year, Wu Changjiang still has not returned to the NVC lighting board. The equity struggle of NVC Lighting continued to heat up after Wu Changjiang resigned in May, and Wu Changjiang was investigated in the middle. Since then, the three kingdoms of Wu Changjiang, Saifu, and Schneider have gradually evolved into melees including dealers, suppliers, and production plants.
The latest news about Wu Changjiang and NVC comes from No. 26, Wu Changjiang registered a wholly-owned subsidiary of the British Virgin Islands, NVC and DHL Runda Hong Kong subsidiary signed a share transfer agreement, the former price of 2.55 Hong Kong dollars / share The company transferred 373 million shares of NVC Lighting to the latter. Upon completion of the transaction, Dehao Runda will become the largest shareholder of NVC Lighting.
Wu Changjiang sells NVC lighting at a high price, and buys Dehao Runda at a low price. It can be profitable by hundreds of millions of yuan. Is this the thoroughness of Dehao Runda, or whether it is jointly with Wu Changjiang to seize the actual control of NVC lighting? Big layout? For the NVC, which he founded, Wu Changjiang will go where? I am afraid he is very entangled.
Comment: I don't know what kind of Mr. Wu, who had a good reputation in the industry, is going to make trouble. This flash marriage is unpredictable, and it is difficult for the company to compete for power and win!
LEDs are not for sale, selling wine, or selling art.
Wu Zongxian, a variety artist, invested in the LED lamp business. He had previously lost investment and even broke the deposit of NT$1.5 million. At that time, Wu Zongxian denied it and threatened to report it. However, due to the alleged insolvency of the defendant Qin Qiang 20 million yuan, Qin Hao applied to the court for enforcement, and seized a number of real estate under the name of Wu Zongxian, including the property located in the second section of Keelung Road, Taipei. The property was auctioned yesterday, with a reserve price of 32.5 million yuan.
In the face of the financial crisis that followed, Wu Zongxian recently said that it is a matter of justice to pay back the debts. If the real estate is seized, he said that OK is no problem, but even after the auction, it will not turn to Qin, because they also owe money. Since 2005, Wu Zongxian has nearly nearly 700 million yuan in sea fishing in the past seven years, and the highest annual income has reached 140 million yuan. He also hosted six programs during the heyday, which is quite beautiful. Only recently because of the investment failure, his debt was riddled with a debt of 780 million yuan, and the houses under his name were seized.
Comment: Use the famous saying to summarize the LED industry in the stagnation period: this is the best era and the worst era. Then the tempting cake should be thought twice and then robbed. LED is not buying food, buying wine. Can be fun to play!