As China's overall economic growth slows down, the term "new normal" comes into being. What is the new normal? In this regard, Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, explained that the new normal is the new phenomenon, new problems and new laws that have emerged in the current stage of China's economic development. We are a professinal manufacturer for high precision Burring Punch pins for stepped punch,special burring punch for mould,customized punch pin,Precision Standard Burring Punches,Burring punch.With top quality,best price and fast leadtime.OEM drawing is welcome.Looking forward to cooperate with you and your esteemd company soon. Burring Punch Burring Punch,Precision Standard Burring Punches,Silicon Carbride Bur Burring Punch,Hp40 Burring Punch Changsha Borun Mould Co. Ltd. , http://www.borunmouldparts.com
Corresponding to the new normal of the national economy, China's auto industry has also entered a new normal. The new normal of China's auto industry is a new law that must be followed in the face of changes in the external environment and internal conditions. Therefore, auto companies must break the stereotypes and be brave enough to change to cope with the new normal and achieve new development.
SAIC: Technological innovation to create an innovative enterprise Cheng Yinglei, chief engineer of SAIC Group, believes that from the perspective of the market evolution, there will be changes in policy, economy, society and technology.
The policy environment, the impact of restrictions on purchases, and the impact on the energy management of automobile enterprises.
On the economic front, the macroeconomic growth rate has entered a new normal, and we have already stepped out of the traditional pattern of scale growth in the past. The new situation we are facing now includes our future inflation level, including the price of energy, the structural problems of China's energy, and so on.
On the social front, China is currently increasing the urbanization rate by one percentage point every year, but we never believe that China can build a city with a population of 10 million a year. Therefore, the mainstream is still a small city and a medium-sized city. In big cities, big cities have gradually evolved into such a pattern of super-large cities. We also see the road area of ​​the city and the structure of the road. Including social culture, consumer preferences, population size and local changes.
For SAIC, the biggest change is the technical environment. Including general technological innovation, advances in technology, impact on vehicle prices, and impact on vehicle costs. Including changes in the average age of vehicles in the future, we also saw the impact of intelligent transportation involved in smart cities and the impact of the Internet of Vehicles on the entire industry.
Therefore, SAIC believes that it is necessary to clearly understand the three major directions, one is the big pattern of market evolution, the other is the direction of scientific and technological progress, and the third is the big trend of industrial changes.
Intelligent driving and Internet vehicles, sensing technology, control technology, including big data processing technology, sensing technology, etc., will have a major impact on the entire industry in the next five to ten years.
SAIC is also concerned that the so-called Industry 4.0 will have a huge impact on the future automotive industry. This also includes smart factories and intelligent production. SAIC said that in the final analysis, it is concerned with higher production efficiency and lower labor costs. Faster time to market and more personalized products.
Cars, in fact, have begun to gradually get rid of the concept of traditional mobile tools and are being transformed into a mobile terminal. SAIC believes that the future car is a carrier for one-stop solutions for travel.
For SAIC, it is necessary to turn from a traditional enterprise that relies on manufacturing to an integrated supplier that provides consumers with a full range of products and services. In short, it is to become an innovative enterprise.
Chang'an: Breaking through the new energy vehicle with intelligent intelligence Changan has achieved a 20% growth during the 12th Five-Year Plan period. This includes Chinese brands and joint venture brands. Changan has always adhered to the common development of Chinese brands and joint venture brands. Changan's own brand has basically maintained a 50% development in recent years, accounting for 50% of the joint venture brand. Among the self-owned brands that account for about 50%, the autonomous passenger cars, which are the Chinese brands of passenger cars, account for 50% of the middle, and are expected to account for 60% to 70% in 15 years.
Changan has five capabilities in the past few years, including structure, design, policy, supply capacity, etc. Two of them, Changan has really done a lot of work in recent years. The first is digital collaborative research and development capabilities, which benefit from communication with foreign countries; the second is project management capabilities. These two capabilities are the basis for supporting the first five capabilities.
According to Yuan Mingxue, vice president of Changan Automobile, Changan adheres to the product concept of technology fashion, energy saving and environmental protection, and intelligent safety. Models such as Yidong and Yidong XT are developed through Changan's independent research and development system, and the products are constantly improving.
In the context of slowing growth in the global market, Changan has seen the potential of emerging markets. In the future, it will shift from being user-oriented to user-centered, mastering users and thus owning the market.
In terms of new energy vehicles, Changan will use intelligent as a breakthrough, pure electric and plug-in hybrid "two legs" to walk. Yuan Mingxue said that Changan has a "518 goal" in terms of new energy vehicles. It is hoped that the electric vehicle will accelerate to 100 seconds in 100 kilometers, the overall fuel consumption will be 1L/100km, and the power consumption per 100 kilometers will be 8 degrees.
In addition, in order to respond to the national One Belt One Road strategy and achieve market transformation at home and abroad, Changan has also developed an overseas strategy, which is developing at home and abroad.
Changan also hopes to promote the system transformation of brand, manufacturing and management through mobile internet. The verification rate of virtualization verification of automobile industry should reach 100%, and the automation rate of production equipment hopes to reach more than 70%.
GAC: During the 12th Five-Year Plan period of Japanese, European, American and autonomous three-legged frameworks, the sales volume of GAC Group was 742,200 units in 2011, and 1.17 million units in 14 years. The compound annual growth rate was 16.5%, higher than the industry average. The level is mainly because the initial base of Guangzhou Automobile at the end of the 11th Five-Year Plan and the 12th Five-Year Plan is relatively small.
During the 13th Five-Year Plan period, China's economy has undergone significant changes compared with the past, mainly in the high-speed growth from the past and the medium- and high-speed growth in the special future. This performance is the slowdown and shift of economic growth, but it is essentially the process of re-purchasing the economic structure and reshaping the growth momentum.
In the period of the Twelfth Five-Year Plan, GAC initially established a three-pronged architecture system of Japanese, European and American, and autonomous departments, and built a relatively complete industrial chain. During the 13th Five-Year Plan period, GAC will adopt a series of strategic deployment and implementation, which will usher in a harvest season.
First of all, GAC will fully implement the three plus one strategy. In the independent field, GAC Group will carry out around two centers and four platforms. It is planned that by 2020, GAC will achieve the goal of one million capacity, comprehensively promote innovation in its own brands, core components and new energy fields, and enhance its core competitiveness.
In the development of Japanese brand joint ventures, Guangzhou Automobile Group relied on Guangqi Honda, GAC Toyota and GAC Mitsubishi to accelerate development. Among them, Guangben plans to form a series of four or more products by 2020, covering all major market segments and becoming an environmental protection company with one million production and sales.
In terms of cooperation between Europe and the United States, GAC will deepen its cooperation and enrich its product line to enhance the competitiveness of its models. In the future, it will become an independent sales joint venture company, responsible for the sales management of Jeep, Fiat and imported products, marketing. , product planning and after-sales service. At the end of this year, Jeep's first product will also be put on the market. It is expected that by the end of 2016, GAC Chrysler will have three new products to be launched. By 2018, the entire Jeep brand will cover everything from compact SUVs to luxury SUVs. The full line of products.
In terms of e-commerce platform, GAC Group plans to build a new open e-commerce platform, including vehicle sales, after-sales service, replacement of used cars, leasing and other automotive-related businesses. It also brings together R&D fields and manufacturing, and is fully open to OEMs, distributors and service providers to meet the needs of consumers in car selection, car purchase, car use, car maintenance and car replacement. In the end, it will be turned into an open, shared car service.
In terms of new energy vehicles, GAC Group has initially covered the four segments of hybrid power, plug-in hybrid power, and extended-range pure electric and intelligent pure electric vehicles in the passenger vehicle field. It is expected that by the end of 2015, by the middle of next year, GAC's own brand will be more competitive in the market, and the A-class and B-class extended-range electric cars, and the A-class SUV electric cars will gradually be put on the market.
Dongfeng: Strengthening independent development and enhancing comprehensive strength Liao Zhenbo, Minister of Strategic Planning Department of Dongfeng Motor Corporation pointed out that during the 13th Five-Year Plan period, Dongfeng should become one of the strongest auto companies in China, and its brand size should be at the forefront of the industry and become the most influential. One of the brands. In the comprehensive strength of the group, it must be among the best in the industry. In the commercial vehicle business, the country must be the strongest.
Dongfeng's entire career development strategy is divided into four aspects: strengthening independence, accelerating internationalization, innovation and development, and cooperation and win-win.
During the 13th Five-Year Plan period, Dongfeng will have an 18% market share, and the proportion of overseas sales will reach 15% of the entire Dongfeng brand. In terms of new energy vehicles, Dongfeng must master some key technologies and core resources. In the field of commercial vehicles, it is necessary to increase brand influence. In terms of passenger cars, the brand value of Dongfeng should be close to that of international non-mainstream brand enterprises.
In terms of independent business development, the scale of Dongfeng's own brand will reach 3 million units, of which, commercial vehicles will achieve 1 million scale, and natural passenger vehicles will achieve 2 million scale. Among them, Dongfeng Shuangfeiyan brand's own brands will do To 1 million.
In terms of international planning, Dongfeng will deepen its strategic cooperation with multinational companies and will make full use of resources such as the alliance with PSA, Volvo's alliance, Volvo trucks and other resources during the 12th Five-Year Plan period. Integrate on global resources with an international perspective. During the 13th Five-Year Plan period, Dongfeng’s overseas sales will reach 300,000 units per year.
In the field of auto parts, before 2015, Dongfeng Group was mainly engaged in the coordination of planning and research and development. From 2015 to 2017, it is still some resources within the integration group. From 2018 to 2020, it is mainly to make our parts and components enterprises neutral and open up the market. After 2020, we will push parts companies to the world.
Geely: Strive to enter the Chinese brand's first camp to hit the leader position Currently, the entire Geely Holding Group, Geely and Volvo sell more than 900,000 units a year, but if you want to make Geely Holding Group a globally competitive and influential company, The scale of 2 million to 3 million means that the sales of our entire product will double.
Geely Automobile Group's public relations director Yang Xueliang Geely said that Geely's sales are currently between 450,000 and 500,000 units, and now it is also in a quantitative change.
Geely pays attention to the quality of new product planning, so that the sales volume of single products generated on each platform reaches a certain scale. In the next five to ten years, Geely will develop products through existing product platforms and participate in independent brands. Or the competition between Chinese brands' peers, striving to be in the first camp in the overall development of Chinese brands, and at the same time impact the position of the leader.
At the Beijing Auto Show last year, Geely released a unified brand structure, which is to integrate and upgrade the entire Geely brand. At present, some sub-brand products are still in the middle and late life cycle, and they will return to Geely when they reach the new generation. Brand below.
Geely has planned three platforms and an infrastructure. The infrastructure is CMA. After the products of the CMA platform come out, on the one hand, we hope to compete with the mainstream joint venture brands in China, and hope to better enter the international market. Really bring Geely products to the world.
Three platforms, one is the FE platform, which is produced by Emgrand. At present, the monthly sales volume is about 25,000 units. The whole series has sold 750,000 units from Emgrand for five years. This platform will definitely deepen. At the same time, other products of the Emgrand series will be launched on this platform, such as SUV, MPV, crossover.
Another KC Borui platform, after the introduction of Borui, the market feedback is still very good, in the future this platform will also generate more models, and now Borui's upgraded products have begun to develop.
In addition, Geely has also planned a small commercial vehicle platform, mainly in the field of multi-functional MPV and miniaturized specialized taxis, to deploy a new platform and expand the user base to a wider extent.