Weichai Corporate Culture: Explaining Responsibility and Mission with Action

Change the corporate culture from "communication, tolerance and responsibility" to "responsibility, communication, and tolerance". This is not only a change of order, but also Weichai as a large-scale state-owned enterprise, and has the courage to take responsibility for the country and China's equipment manufacturing industry.

A company without a good corporate culture is destined to not far away, and excellent corporate culture is the soul and driving force of the company's development.

Tan Xuguang, Chairman of Weichai Holding Group, a company that has a profound command of corporate culture, solemnly announced that the corporate culture that supports Weichai’s development and growth will be a minor adjustment at the celebration of Weichai’s 65th anniversary. From the previous “communication and inclusion” "Liability" becomes "responsibility, communication, and tolerance."

This is not just a sequence change, but Weichai, as a large-scale state-owned enterprise, is brave enough to take responsibility for the country and the Chinese equipment manufacturing industry.

After 65 years of development and accumulation, the backbone of China's equipment manufacturing industry is not empty talk or big talk for Weichai – it is the only one in China's equipment manufacturing industry that owns three major vehicles, powertrains and auto parts. The business platform of automotive companies, Weichai already owns the mainstream of China's heavy-duty vehicle production base, China's largest military SUV production base, China's largest gear R & D and production base, China's largest heavy-duty commercial axle manufacturers, China's largest spark plug and Pistons production base. Its 10 litre or more high-speed high-power engine has the highest sales volume in the world for three years in a row. Heavy-duty vehicle exports ranked first in the industry for several consecutive years and accounted for 1/3 of the domestic market for heavy-duty vehicles of more than 15 tons.

“After seeing the success of the sedan, many multinational commercial vehicle companies have also entered China and established wholly-owned factories for more than 10 years. However, we are pleased to temporarily block them. If we do not fulfill our responsibility, we lose this market. I think that it is not just for Fast, not only for the responsibility of Weichai as the gold industrial chain, but also as a sinner for China's auto industry and becoming China's equipment manufacturing industry.” For the responsibility, Shaanxi Automobile Fast Group When Li Dakai, Chairman of the Board of Directors, was interviewed by the Economic Herald reporter in recent days, it was interpreted as such.

In fact, not only does Fast, not only now, Weichai has been interpreting and practicing the responsibilities of the country, the Chinese equipment manufacturing industry, and the entire society in different ways.

Independent innovation, promote "Made in China" to "Created in China"

Although the prestige is so high that there is no more, but with the Chinese engine industry along the way Weichai, deeply aware of the gap between domestic companies and international giants.

“Our country had a saying in the 1980s that it was lacking in weight, that is to say, our country’s high-power engine was a blank 30 years ago, and our country’s high-power engine was introduced to foreign countries. But last year, Weichai’s high-speed and high-power engine production and sales volume. It has reached the first place in the world.” Tan Xuguang said that in the past 30 years, Weichai has passed through 30 years of responsibility and pursuit of dreams.

To fill the gaps in the engine, in the 1980s, Weichai became the first Chinese company to introduce engine production. Like many engine companies, Weichai has embarked on the path of introduction, digestion, absorption, and innovation.

However, innovation, especially engine technology innovation, faces unprecedented challenges for Chinese companies. China not only lacks top-notch scientific research personnel, a large amount of technical capital investment, but more importantly lacks innovative management systems and operating mechanisms.

However, even in the most difficult year of 1998, Weichai, a large state-owned enterprise, did not give up its pursuit of technological innovation and special incentives for technical talents. It also jointly established a postgraduate engineering mechanical class with a famous university in the country, and after turning losses into profit, first of all, Material and spiritual incentives for technical personnel.

“When I took office in 1998, Weichai had 60 designers and now does not include whole vehicles and gearboxes. The engine R&D personnel at Weichai headquarters has reached 1500. Our R&D was closed in the past and we closed our doors at home. Now, it is not, we have R&D centers in Shanghai and Hangzhou, they are responsible for the coordination of the entire power system.Shanxi CNPC has research and development centers, FACUS has R&D centers, and Fast's R&D centers can be said to be world-class, we are in Europe. There is a research center and a research center in Chicago. We have already formed a research and development system," said Tan Xuguang.

Accompanied by this, in 2005, Weichai’s self-developed, successfully-launched Lanqing engine, which was able to meet Euro III standards, has since become a “Chinese heart”. In 2008, Weichai introduced the 27/38, 32/40 series medium-speed marine diesel engine technology from German MAN, which further improved the mid-speed diesel product line. In 2009, Weichai acquired Baudouin in France and obtained 16-32 litres of engine technology and 15 litres or more of yacht and industrial electric engine technology and products. At the end of 2009, Weichai reorganized Yangzhou Diesel Engine Co., Ltd. and completed product adjustments of “re-entry”. At the same time, the introduction of VM company D / RA series products, to achieve the upgrade of multi-cylinder small displacement high-speed machine. From 2007 to 2009, Weichai used its own three-year independent research and development of 5 liters and 7 liters of WP5/WP7 diesel engines with advanced international standards to fill gaps in China's momentum in this field. During the period, Weichai was named the first batch of "independent innovation model enterprises" by the China Enterprise Confederation and was named "National Innovation Enterprise" by the Ministry of Science and Technology.

Do not dance solo dance group dance, lead the industry to develop

In addition to taking courageous responsibilities and striving to shorten the gap between China's internal combustion engine development level and international advanced companies, Weichai also joined hands with the enterprises in the industrial chain and industry brothers to promote the development of commercial vehicles in China.

"Which company can't solve the overall improvement of China's equipment manufacturing industry, we must rely on cooperation in this process. We can't dance alone, we must dance with vocal, imposing group dance." In Tan Xuguang's view, China's There is still a considerable gap between the commercial automobile industry and the advanced countries. Therefore, Chinese companies must unite in order to jointly break through the industrial difficulties.

This combination is Weichai's original "innovation based on me and innovation in linkage". Under this model, Weichai not only cooperated with Tsinghua University, Tianjin University, Zhejiang University and other famous universities and China Academy of Automotive Engineering, China Arms Industry Seventh Institute, Austria AVL, United States SWEL, Germany FEV and other famous scientific research at home and abroad. The organization has established a strategic cooperation relationship and built a technology research and development platform for close cooperation between industry, universities, and research institutes. At the same time, it established 44 “weapons product R&D communities” with upstream suppliers with strong R&D capabilities, and formed the main engine of Weichai. Component suppliers complement each other to jointly advance technological innovation and cultivate a strong manufacturing system for diesel engine parts. In this industry chain, upstream and downstream companies are not only a community of interests but also a research and development community.

Based on the “R&D Community,” Weichai took the lead in and participated in national scientific and technological research projects and the formulation of national standards. It established the only “national commercial vehicle powertrain assembly engineering technology research center” in the domestic engine sector and initiated the establishment of a “commercial automotive and "Engineering Machinery New Energy Power System Industrial Technology Innovation Strategic Alliance" and "Combustion Engine Reliability International Technology Innovation Alliance". The Southwest Research Institute, which enjoys a high reputation in the field of international internal combustion engine research, has also joined the International Reliability of Engines International Technology Innovation Alliance.

In order to promote the overall technological innovation in this industry and related industries, Weichai has also successively adopted 55 patents for inventions and 379 other patents, and has actively shared it with its peers by standardizing industry standards. According to reports, during the “Eleventh Five-Year Plan” period, Weichai successively presided or participated in the formulation and revision of 22 internal combustion engine standards, including 18 national standards and 4 industrial standards, which made important contributions to the advancement of the internal combustion engine industry.

Can be considered as an important task, but also do not forget the small responsibility

The responsibility for the country and the Chinese equipment manufacturing industry is of great importance. During the journey, Weichai also performed due diligence for shareholders, customers, employees, and society.

Weichai's "three high" team is a good example. In foreign countries, many companies do the "three-high" experiment of the engine. There are almost no domestic ones, with the exception of firewood. Seven years ago, Weichai established its own "three-high" experimental team and conducted engine performance tests in the high-temperature, high-altitude and high-cold areas.

“Although we arrived at the plateau, we did not lack oxygen; although we were in the bitter cold winter, we were buzzing with blood; although we were in a very hot climate, we were very calm.” Weichai Power [30.90 0.00% ] Chief Executive Officer Fang Hongwei, General Manager of Shaanxi Heavy Duty Truck, said that the “Three High” test team can persist for seven years and is meticulous because of its dedication to customers and its responsibility for China’s equipment manufacturing industry.

In order to promote energy conservation and emission reduction, Weichai, the chairman of China National Internal Combustion Engine Industry Association, has issued the initiative of "Green Manufacturing and Harmonious Development" to the whole society through the China Internal Combustion Engine Industry Association, and has actively practiced it. It is understood that during the “Eleventh Five-Year Plan” period, the comprehensive energy consumption of Weichai's production value of 10,000 yuan was reduced by 63% compared with the period of the “Tenth Five-Year Plan”. In 2010, energy consumption per million Yuan was only 3.2% of the national energy consumption.

In 2008, Weichai became one of the first batch of 14 pilot companies for the remanufacturing of auto parts in China. To this end, Weichai invested 1 billion yuan to build a highly-starting, specialized, and large-scale engine remanufacturing base. It can recycle 163,000 tons of metals annually, save 35,600 tons of standard coal, and reduce carbon dioxide emissions by 62,000 tons.

With the development of enterprises across provinces and across regions, Weichai Hope Primary School has also built more and more. Over the years, each year when International Children's Day and Teachers' Day are approaching, Weichai will send people with scholarships or materials to visit students and teachers in Hope Primary School. In the face of major natural disasters, Weichai bravely shouldered heavy burdens. In addition to donations, Weichai quickly established the “Weichai Power Earthquake Relief Service Commando” in response to the Wenchuan Earthquake, and based on the needs of earthquake relief work, it urgently organized the production of 280 diesel engines. The generator set was shipped to the disaster area.

After reviewing the development of Weichai, the Herald reporter found that the extraordinary leapfrogging development may be too eye-catching. As a result, public opinions and the public often ignore many of the touching “little stories” that Weicha once did. Still silently adhere to their responsibility from the Chinese equipment manufacturing industry down to customers, employees and society. Seven years ago, Weichai established its own three-high test team and conducted engine performance tests at high temperatures, high altitudes, and high altitudes.

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