Drying Mulberry Bake Millions of Revenue

How much wealth Mulberry can bring? As the salty edge of the 80s, Zhou Lin gave his own answer - drying mulberry, bake a million dollars.

A few days ago, the reporter entered the home of Zhou Lin, a group of five villages in Yumen Township, Yanbian County. Zhou Lin’s father, Zhou Xianzhong, was cleaning his family’s “baby”—the mulberry dryer.

"The dry mulberry has already been booked and it is time to clean it up without using a machine. Take care of it." Zhou Xianzhong told reporters while cleaning the machine.

Yanbian County is one of the main producing areas of Panzhihua City. The mulberry produced has high sweetness and good quality. As a native of the forest, Zhou Lin keenly discovered the value of the mulberry, using the unique resources of his hometown, bought a dryer to dry the fresh mulberry into a dried mulberry, and brought a few million yuan of income to himself. The villagers have eliminated the worry that fresh mulberries will not be sold in time and will increase their income.

Touching the stones across the river

Actually, Zhou Lin's mulberry soup is not so "excited" as "hot".

In 2012, due to market saturation, Zhou Lin’s outgoing fresh mulberries could not be sent out. Seeing a box of fresh mulberry rots, Zhou Lin can only be anxious.

How to do? At this time, Zhou Lin thought of the method of drying and selling fresh mulberry. The traditional method of artificially drying fresh mulberries has been promoted locally. However, he believes that large quantities of fresh mulberries dried in an artificial manner are labor intensive and insecure. He sprouted the idea of ​​using machines to dry fresh mulberry. He went to a friend's house to borrow a dryer that was baked in a silkworm cocoon, and tried to dry the fresh mulberry, and repeatedly compared the taste and quality of the dried mulberry. Zhou Lin found that the machine dried mulberry is not only better than artificial drying, but also has a better taste.

As a result, Zhou Lin tried his best to collect more than 100,000 yuan to buy a dryer, which was used to dry fresh mulberry, and built a tens of square meters of frozen storage.

"Is there ever wondered what to do if it fails?" asked the reporter.

"I didn't think about it at the time. I couldn't eat because of eating." Zhou Lin replied.

Zhou Lin has thus become the first person in the village to eat crabs.

Word of mouth to open sales

At the beginning, due to the lack of drying experience, Zhou Lin suffered a lot.

The drying time of fresh mulberries determines the taste of mulberry. Inexperienced he bought a total of more than ten thousand yuan of fresh mulberry before and after repeated experiments, and invited fellow folks and friends to taste for free, to give opinions. In this way, Zhou Lin finally figured out a set of experience in drying fresh mulberry.

Products have been made, new problems have emerged, how to open the mulberry stem market?

Since the cost of machine drying is higher than the cost of artificial drying, the machine dried mulberries are naturally more expensive than artificial drying. Many people listened to the price of his home mulberry and shook his head again and again, saying that the price was unacceptable.

In order to open the market, Zhou Lin ran over half of China. "I just started eating a lot of 'closed doors,' but I didn't give up. A recent friend helped me connect to a supermarket in Beijing. I took delivery and told the other side repeatedly about the advantages of the machine drying Mulberry and let the other party sell the goods out. After payment." Zhou Lin said.

In this way, Zhou Lin finally tore a market "hole" in a supermarket opened by a friend in Beijing.

Through word of mouth, Zhou Linjia’s mulberry stems have gradually been accepted by consumers because of their good taste, health protection and other advantages. This has opened up the market and the products have been in demand from the very beginning.

In 2014, a buyer in Chuxiong, Yunnan ordered a few tons of dried mulberry to Zhou Lin. This year, Zhou Lin sells nearly 200 tons of mulberry, selling for 20 to 30 yuan per kilogram, with a sales income of about 5 million yuan.

"After the heavy rains last year, the frozen library built by my family was damaged. Otherwise, Mulberry can still sell more." Zhou Lin's father, Zhou Xianzhong, said.

In the mature season of mulberry, when Zhou Lin’s family was the most, 30 small workers were required. In the yard and on the roadside, trucks were parked everywhere. “The surrounding farmers came to my house to work and also subsidized some homes. Everyone was happy,” Zhou Xianzhong said.

Zhou Lin’s business of drying mulberries is booming, and the surrounding fruit farmers who grow mulberries are not happy. Mature mulberry fruit is not picked in time, and it will be broken if it is not harvested in time. Zhou Lin’s large acquisition of mulberry farmers planted by neighboring farmers not only removed farmers’ troubles, but also increased their income.

"Now the rural policy is good. Next, I intend to develop e-commerce and strive to earn more money," said Zhou Lin.

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