Using competitions to measure the distance from zero to perfect---Interview with Vice President of Lubricants Lu Yu, Wang Yuping

The appearance of tall tall, refreshing and capable short hair and a strong woman is the initial impression made by Wang Yuping, deputy general manager of zero-kilometer lubricants . Zero-kilometer lubricants have sponsored the China Truck Contest for five consecutive years, and as the only designated oil for the competition to go hand in hand with the contest, when asked about the reasons for its persistence, she told the China Truck Network reporter that the truck competition is a quality lubricant. The limit test is the best proof of the zero-kilometer lubricant quality.

Zero-kilometer lubricant deputy general manager Wang Yuping (left) and zero kilometer lubricant team player Gong Huan
Zero-kilometer lubricant deputy general manager Wang Yuping (left) and zero kilometer lubricant team player Gong Huan

Wang Yuping and Zero Kilometer Lubricant Team

Beige white jeans, pure white long-sleeved clothes, light yellow thin shoulder backpacks, and sometimes still running in the noisy truck open field side maintenance area all the way to the trot, this is Wang Yuping on the racing field, as if slightly out of place with her position. After the baptism of the five-year contest, the card race was more like a growth experience for her. She witnessed the growth of the zero kilometre lubricants fleet in the past five years, and zero kilometers of lubricants during the five years. development of. The significance of today's card race is no longer limited to a good result for a zero kilometre lubricant!

Zero kilometers team LOGO
Zero kilometers team LOGO
Zero Kilometer Lubricant Racing
Zero Kilometer Lubricant Racing

In the first few laps of the 2015 China Truck Open final in Shanghai, the No. 55 car of the zero-mile lubricants team and the No. 88 car of the Dragon Racing team had an accident at the first corner of the road known as the “Devil's Corner”. In the collision, this unexpected situation also reflected the excitement and cruelty of the event. The audience on the side of the field sent out bursts of cries to cheer for the players. Contrary to the noise of the scene, Wang Yuping stared at the two cars at a standstill, and the shouts around him had not been able to get into her world. When the two cars continued to move after a brief adjustment, her heart was slightly relieved, but Still intently watching the condition of the damaged car, she waited until the end of the game, the player insisted on the completion of the game and got off safely. She was relieved. The zero-kilometer team on the stadium is just like her child. Every move affects her heart.

Zero Kilometer Lubricant Team Racing Collided with Dragon Racing Team
Zero Kilometer Lubricant Team Racing Collided with Dragon Racing Team

In this year's reformed truck competition, two kilometers of vehicles were teamed up. In the first two stations that have ended, the zero-mile lubricants team won the third place in the total points of the Guangzhou station, the third place in the first round of the Shanghai station, and the second The third round runner-up, total points third runner-up, these results are already proud enough, but Wang Yuping also hopes that the truck with zero-kilometer LOGO can ride more in the arena, with the powerful roar of the engine to demonstrate the corporate mission of zero kilometers of lubricants.

Zero-kilometer team winners and the audience
Zero-kilometer team winners and the audience

The drift performance of the race team is also zero kilometers of lubricants prepared specifically for the race, the car racing at the limit speed, drift, rotation ..., pink tire smoke filled the rear of the car, instantly flooded a large circuit, let Numerous audiences cry out for it. Wang Yuping told the China Truck Network reporter that the zero kilometre lubricants not only sponsored the China Truck Contest, but also sponsored major automobile events such as the WDS World Auto Drift Tournament. They also had their own drift racing team “zero-mile lubricant CDF team” and participated in the world. Many famous events. In the competition, their team also used zero kilometers of lubricants, and achieved many championships and impressive record. Almost every team competition was witnessed by her own. When speaking of the game, her words were full of pride and excitement. As a senior executive of a developing lubricants company, she is fully aware of the importance of the capital and energy invested by each competition company for the company.

Zero Kilometer Lubricating Drift Team Racing Drift Show
Zero Kilometer Lubricating Drift Team Racing Drift Show

Zero kilometer lubricant under extreme challenges

Like extreme competitions such as truck races and drift races, it is not only a test of driver technology, but also a challenge to the performance of vehicle engines. Lubricating oil also plays a vital role as the engine's blood. How to reduce the friction between engine parts, enhance the heat transfer of oil, reduce the heat generated by the friction of the engine, and at the same time deal with the engine's strong shear on the oil at high speed and reduce the production of sludge deposits, which are the lubrication of the vehicle Oil made very demanding demands. And these, zero kilometers of lubricants have been done.

Zero kilometers lubricant fleet in the race
Zero kilometers lubricant fleet in the race

According to Wang Yuping, the main raw materials for zero-kilometer lubricants are imported from abroad, and their quality is to meet international standards. In order to strengthen the control of the quality of lubricants, zero kilometers of lubricants also invested 15 million yuan in 2013 to establish a high-quality, high-quality quality inspection center, escorting the quality of lubricants, which is also zero kilometers of lubricants to become designated race lubrication Oil provides strong protection and support. At present, zero-kilometer lubricants have obtained numerous international and domestic certifications, such as the American Petroleum Institute API certification, ISO9001B management system certification and the official certification of Mercedes-Benz, BMW, Volvo, Porsche and other well-known car brands.” They produce advanced pressurized lubricants With well-known commercial vehicles and diesel engines such as Weichai, Dachai, Xichai, Auman, Shaanxi Auto, and Lubrication Oil, they are widely recognized by manufacturers and users.Wang Yuping has a strong confidence in the quality of zero-kilometer lubricants. The zero kilometer oil does make her confident capital.

"Twenty minutes of on-site maintenance" is not a slogan

Quality and service are inseparable from the impact of a lubricant company, just as the zero-kilometer lubricant service slogan says, "Quality comes from rigorous quality and service creates the future." They have their own set of label services - "Twenty minutes of on-site maintenance", this kind of rapid maintenance I think no matter what the owner can not refuse. Of course, this self-confidence is not a slogan. Zero-kilometer lubricants currently have more than 2,000 agents throughout the country, and unlike some other brands, they pay more attention to the development of small and medium-sized customers and small and medium-sized agents. Population wolf tactics, intensive, compact tactics for marketing, to ensure the speed of service for users.

Zero kilometer service car
Zero kilometer service car

In order to increase agents' understanding of products and service levels, and create opportunities for customers to communicate with each other, promote each other, and help each other, zero-kilometer lubricants will hold several large-scale promotion meetings each year. During the 2015 China Truck Open Shanghai station, they invited more than 700 people from supply company representatives, dealers, service stations and user representatives from all parts of the country to meet in Shanghai to witness the strength of the zero kilometre lubricant fleet and zero kilometers of lubrication. Oil's brand influence. Wang Yuping said that this kind of promotion will enable our customers to better understand our products and brands and increase their trust in us, so that we can better convey the concept of zero kilometers to end consumers.

In addition, China Truck Network also learned that in 2011, zero kilometers of lubricants launched the Santa Rosa Automobile Maintenance Center project, and established Shandong Santa Rosa Auto Maintenance and Maintenance Co., Ltd. to provide services for users, and at the same time took care of Santa Rosa high-end conservation flagship. The construction of the shop became a training base for the automotive aftermarket service, and it was also a base for the zero-kilometer lubricant technology to face the service market and the base of direct contact with users. Wang Yuping revealed that in the future, Santa Rosa will also be blooming like zero kilometers of lubricants, providing more users with timely, high-quality, and efficient services, creating a high-quality service platform and making the zero-mile lubricant brand more serviceable. A step up.

"+Internet" and "Zero Kilometer Lubricant"

When referring to the hot topic “Internet+” today, Wang Yuping said that zero kilometers of lubricants is not just “Internet+” but more “+Internet”. The use of the network to spread zero kilometers of lubricant has never been Stopped, the spread of the event is a very significant example. Every contest is inseparable from the backing of online propaganda. There are dozens or even hundreds of people behind such events as “truck race” and “World Drift Contest”. The media in the home cares and reports, and zero kilometers of lubricants as the main sponsor of the event and designated lubricants, will also be the main target of publicity. Not only for car competition, zero kilometer lubricants are still doing other competitions and support, such as the Zero Kilometer Lube Oil Cup Diagnostic Tournament, to promote the promotion of product quality, and zero kilometers of lubricants are also held. Golf competitions enhance brand image. These events are also being promoted and disseminated through the power of the Internet.

Wang Yuping also told China Truck Network that zero kilometers of lubricants had once again signed a three-year sponsorship contract with Casay and will continue to be the official designated lubricant for the 2015-2017 China Truck Open. We have seen the persistence and self-confidence of zero-kilometer lubricants, and we have also seen the quality and development of zero-kilometer lubricants. China's lubricant brands do need such an attitude! Foreign monks may not be able to read the Chinese scriptures. Many of the international lubricant brands have almost all of their labels on the label "MADE IN CHINA (Made in China)." So why should we not give more opportunities and support to independent brands? Zero kilometers of lubricant should be given due respect. !

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