With the development of IT and Internet technologies, its influence on the automotive field has begun to extend from vehicle-mounted products to complete vehicles. Some technology companies with financial resources and technical resources have entered the automobile manufacturing industry. Recently, IT giant Apple has joined the army of cross-border vehicles to start the electric smart car program and develop small electric vehicles. It is not the first time for technology companies to build cars across borders. In addition to Apple, Google and Sony, the world's leading technology companies, have begun to build cars. In the domestic LeTV, easy to use cars, Baidu, Foxconn and other local IT and Internet giants have also started the car project. After reviewing the Netcom, it was found that most of the above-mentioned seven cross-border vehicles will focus on the new energy vehicle sector.
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New energy and driverless technology are important directions for the future development of the automotive industry. In the automotive industry, giants such as Mercedes-Benz, BMW and Audi have already started research in related fields. For example, BMW has launched i3 pure electric vehicles and i8 hybrid sports cars. Audi showed autopilot technology at the 2015 CES show. It is not difficult to see from the above table that the seven technology companies' automobile development projects are mainly aimed at new energy vehicles and unmanned driving. Among them, Google, Sony and Baidu mainly develop driverless cars, while the other four companies aim to create short-term. An intelligent electric car that can be mass-produced inside. In addition, it is worth mentioning that in addition to Google, Apple, Sony and other international technology industries, domestic technology companies have also stepped into the automotive field, which will help domestic automotive products to apply more technology.
LeTV Announces New Energy Vehicles On January 20 this year, LeTV announced the creation of a "supercar" that is intelligent, Internet-based and purely electric, and released the first product related to the car-making plan - the smart car UI system LeUIAuto Version. It is reported that LeTV's strategic partner, BAIC Group will also give LeTV support in the hardware part of electric vehicle technology and related parts and components system. It is not surprising that BAIC and LeTV jointly built a car. In April 2014, Xu Heyi, the chairman of BAIC, put forward the idea that “automobile companies may become OEMs of Internet companies in the futureâ€, even named “LeTV.comâ€. ", expressed the willingness to "produce OEM LeTV". In August of the same year, LeTV, as the second largest shareholder, invested in the US high-tech pure electric vehicle design company Atieva with BAIC.
It is understood that Atieva's technical team mainly comes from the European and American Automobile Group and Silicon Valley Technology Company. Among its engineers, there are more R&D experts from Tesla, GM, Mercedes-Benz, Volkswagen and other car companies. The technical team has successfully developed more than 3,000 vehicles. New energy electric vehicles, including the Tesla Roadster, the Chevrolet Volanda and the Audi R8 pure electric sports car, are the top design companies in the field of new energy vehicles.
Easy to build a rental electric car On February 3 this year, Yizhi, Chery and Botai announced that they will establish the “Yiqitaixing†joint venture company to launch a shared smart internet electric car, which only provides rental service, single The daily fee is 99 yuan. In this car, Botai provides car networking technology, easy to provide intelligent sharing platform, Chery is responsible for vehicle development and manufacturing. The first car will be an iqi car built on the QQ platform by iVokaOS, which is an electric car with a cruising range of 200 kilometers. The car's iVokaOS system can choose the best route to avoid congested roads based on big data intelligent navigation, and can choose the lowest price parking space nearby.
Foxconn to China's Tesla On December 21, 2014, Hong Kong-listed auto dealer group Harmony Automobile announced the issuance of additional shares, Foxconn became its second largest shareholder, and then announced the purchase of the first car. Shell resources - Zhejiang Luye Automobile Co., Ltd. “To be China’s Tesla is our long-term plan. The first step is to operate this platform.†According to informed sources, in the Harmony and Foxconn’s car-making plan, the acquisition of Green Field is the first step in creating China’s Before Tesla, Foxconn should start with low-speed, affordable electric vehicles.
Although Foxconn's low-speed electric vehicle plan is already on the road, the possibility of foundry Tesla is still the main direction of Foxconn and harmony in the future, and Tongji Tongjie, standing behind the green field, has been brewing for many years. Put it into practice. In other words, Foxconn, which is engaged in the manufacture of electronic products, will be in harmony with the auto dealer group and the local electric vehicle manufacturer, and will integrate the resources and ideas of the three parties to build electric vehicles.
Apple builds intelligent electric vehicles Recently, according to the overseas media "Wall Street Journal", Apple has quietly launched the electric smart car program code-named "Titan" a year ago to develop electric vehicles similar to minivans. In addition, the British "Financial Times" also reported that Apple has established a secret research laboratory, and is actively recruiting a large number of automotive experts. Among them, Johann Jungwirth, president and CEO of Apple's North American R&D Center, which was dug from Mercedes-Benz, is undoubtedly the most popular case.
The Wall Street Journal said that Apple’s car project was personally approved by CEO Tim Cook a year ago, and Apple’s iPod and iPhone designer and vice president of Apple product design, Steve, who was an executive at Ford. - Steve Zadesky is the head of the team. Moreover, the current Apple seems to have begun to discuss specific details with other car manufacturers and component suppliers.
Baidu will develop "semi-" driverless cars More safe than manual driving is the research and development goal of driverless cars. Baidu, the leader in the domestic Internet industry, has begun to develop this technology. Yu Kai, deputy director of Baidu Deep Learning Lab, confirmed in an interview that they did launch a driverless car development plan, but this car can only be called a semi-driving car, and the driver needs to intervene. Baidu's goal is to first develop a car with partial driverless features. Yu Kai said that in 2015, a clear concept of a new car may be announced, and the first prototype may be built.
In addition to the independent development of automotive vehicles, Baidu has launched in-vehicle interconnection products. Baidu launched Baidu CarNet at the 2014 Beijing International Auto Show, which seamlessly integrates users' smartphones with in-vehicle systems. The rich functions of the mobile phone are used on the navigator through the USB cable to realize the interconnection between “people, cars and mobile phonesâ€. In addition, Baidu will cooperate with internationally renowned automakers such as Mercedes-Benz, BMW, Volvo and Toyota to conduct in-depth cooperation in the field of vehicle networking and access Baidu LBS car networking API.
Google develops driverless technology Google has been researching driverless technology for a long time. As early as 2010, Google showed unmanned technology; at the end of May last year, Google announced that it was working on a prototype of 100 self-driving cars. These cars don't have a steering wheel, no pedals, and no other hassle to manually control or guide the mechanical parts of the car. It is understood that the Google Driverless Car project is led by SebAstiAn Thrun, director of the Stanford University Artificial Intelligence Laboratory, Google engineer and one of the creators of the Google Street View map service. There are 7 test vehicles, including 6 Toyota Prius and 1 Audi TT. In 2012, after the United States issued a road permit for Google’s unmanned vehicles, Nevada has completed more than 700,000 kilometers of road surveys, including a total of car accidents.
When it comes to driverless technology, Google believes that radar, lane keeping systems, laser ranging systems, infrared cameras, stereo vision, GPS/inertial navigation systems, and wheel angle encoders are the core components. Because there is no traditional mechanical device such as steering wheel, throttle, brake, etc., the Google unmanned vehicle is completely self-driving. The principle is that the scanner on the roof emits 64 laser beams and continuously detects the surrounding environment; The acceleration and angular velocity of the vehicle in three directions are measured by the bottom system; and the surrounding real scene captured by the on-board camera is integrated into the on-board computer to realize the perception and analysis of the physical environment.
Sony is involved in self-driving cars In mid-February this year, Sony announced that it has invested 100 million yen in ZMP, a Japanese company engaged in the development of auto-driving technology, to formally enter the field of self-driving cars. At present, autonomous vehicles need up to 10 cameras. Sony has begun to produce on-board image sensors, and its sensitivity is claimed to be ten times that of today's ordinary car sensors, making it easier to shoot objects in low light conditions. ZMP has already started selling RoboCar PHV self-driving cars with Microsoft. This cooperation with Sony will enable it to integrate its in-vehicle sensors with ZMP's software technology to further participate in the future of smart car manufacturing.
It is not difficult to find out that the technology companies that have entered the automotive industry across the board are the industry giants who have made great achievements in their respective fields. They have abundant technical and financial resources. They can jointly develop or find partners in the automotive industry. Whether it is possible to introduce market-approved products in the future is still unknown, but it is certain that technology companies will inject new vitality into the development of the automotive industry and accelerate the application of high-tech products in automotive products. 