Shuai Ling Mai Sifu challenges the new normal state of the light truck market

As China’s economy has gradually emerged from the turmoil of investment in infrastructure projects, it has emerged as the new norm of low-to-medium-speed growth. The Chinese commercial vehicle market, which is closely linked to macroeconomic trends, has shown negative growth in 2011, 2012, and 2014. The light truck products that performed slightly better in the previous two years, and the sales from January to July 2015 also showed a year-on-year decline of 7.33%, indicating the new normality that the commercial vehicle market is increasingly pressing. At the same time, the pressure of environmental protection and energy efficiency standards has forced auto manufacturers to rapidly transform and upgrade their product structure to meet the needs of users.

Then, in the light-duty market, which has always been known for its low price, economy and practicality, is there any buying impulse for high-end models in the face of the objective reality of declining total market demand?

Jianghuai high-end light trucks up against the market

The reporter obtained a set of data from Jianghuai Automobile, one of the top three domestic light trucks. From January to July 2015, the sales volume of the JAC light trucks also decreased by the same level as the industry, but sales revenue increased by 3.8%; especially high-value-added handsome bells. The brand has accumulated sales of more than 20,000 units, a year-on-year increase of 19%.

In the past two years, contrary to the trend of slowing down or even negative growth in the overall market of light trucks, the sales volume of Jianghuai Shuai Ling has steadily increased. In particular, after the adoption of the National IV emission standard for the 2014 Young Card, the market potential for high-end light trucks is further enlarged. From January to July of this year, the main source of growth in the JAC light truck revenue is the high-value-added Shuai Ling products.

The demand for high-end transportation tools in the urban logistics industry, as well as the upgrading of national environmental standards, has prompted the birth of high-end light trucks to enter the customer procurement list, and has also attracted a new round of fierce competition among commercial vehicle companies. Since last year, mainstream light truck manufacturers have been vigorously launching high-end light trucks, and customers in the buyer's market have gained more options. In this situation, never to win the JAC light truck, launched in 2014, equipped with a joint power production of MaxxForce (Mai Sifu) engine models, the handsome bell JAC light truck up to international standards, the maximum benefit for users Chemicals provide guarantees.

JAC light truck JAC Suzuki Mais Fu engine
JAC high-end light trucks entering the customer's purchase list

  Shuai Ling Mai Sifu show international big style

As a meritorious product of Jianghuai Automobile's entry into mainstream car companies, the research and development of the power of Jianghuai Light Truck has made breakthroughs in recent years. It has also leveraged on the international level diesel engine produced by the joint venture between Jianggang and Navistar, and launched JAC. - Maisfu Power's high-end light trucks have pushed the technical level of domestic light commercial vehicles to a new level.

As a North American commercial vehicle and engine production giant, the United States Navistar Corporation has commercial vehicles including International brand trucks, MaxxForce brand engines, and IC brand school buses. It is particularly legendary that the prototype of Liberation Truck, China’s first car produced by FAW in 1953, originated from the Soviet Union’s introduction of the Navistar K Series military vehicle.

The MaxxForce diesel engine is the most proud product of Navistar. It has a displacement range of 3.0L-15L and a torque range of 400 to 2500N.m. The global sales volume exceeds 15 million units. The world's most demanding industry and the most demanding application areas meet the full power requirements of high-speed light-to-low-speed heavy-duty heavy-duty commercial vehicles, and is a global leader in truck power technology.

It is the fancy to take on the experience and advantages of Navistar Diesel's Maisford diesel engine in the global commercial vehicle market, and its role in enhancing the future value of the JAC commercial vehicle. Anhui Jianghuai Automobile Co., Ltd. and the United States Navistar Corporation On August 23, 2012, the company formed a joint venture of Anhui Jianghuai Navistar Diesel Engine Co., Ltd. to mass-produce three series of diesel engines including JAC 2.8L (4DA1), MaxxForce 3.2L, and MaxxForce 4.8L. It will launch 7.2 liters in the future. 9.3 liters, 13 liters and other new strategic models form a full-power commercial vehicle diesel engine that covers 9 liters to 13 liters of displacement to meet the power requirements of medium and heavy vehicles.

In order to build an engine with advanced international standards, more than 100 Chinese and foreign engineers have participated in the local adaptive development of the MaxxForce series engine. On September 25, 2014, Anhui Jianghuai Navistar Diesel Engine Co., Ltd. was completed at the new production site in Hefei. The first Maisford 3.2L diesel engine was off the assembly line and became the supporting power for JAC's handsome bell light truck.

This model is a new generation of light diesel power products developed by Navistar with many years of technology accumulation and rich R&D experience. It is an in-line 4-cylinder and 16-valve structure with a maximum power of 118kW/3000rpm and a maximum torque of 450N.m/1500-2200rpm. The full-load minimum fuel consumption rate is only 200g/kW.h, B10 life reaches the highest 400,000 kilometers of similar products, and all performance indicators are at the leading international level.

The MaxxForce 3.2L diesel engine uses Navistar's unique ultra-low coefficient of friction valve system, leading DAVNT dual-axis variable turbocharger, cross-inlet and exhaust technology, and staged combustion technology, together with the 1800bar high pressure common rail direct injection system. The engine can provide 310 Nm of high torque at 1000 rpm, which is better than the domestic counterparts in terms of power, fuel economy, and reliability, providing users with a powerful dynamic experience and fuel-saving experience. .

Thanks to the new lightweight design of the cylinder block and cylinder head, the weight of the MaxxForce 3.2L engine is only 315 kg, which effectively improves the transportation efficiency and reduces the vehicle's fuel consumption. The highly efficient electronically controlled EGR system not only satisfies the National IV emission standards, but also can be upgraded to European V and Euro VI emission levels.

In particular, it is worth mentioning that the dual-axis variable turbocharger technology used in this machine can improve the transient response of the engine in the full range of operating conditions, improve the engine's power, economy and emission performance, and greatly improve the engine's Reliability represents the latest achievements of today's light-duty diesel engines.

Since 2010, relevant national departments have deployed and implemented Phase IV standards for automobile exhaust emissions. Due to the lower overall technical level of light trucks and lower consumer spending power, relevant agencies have repeatedly delayed the implementation time of the National IV standard. After carrying the MaxxForce diesel engine, Jianghuai Shuai Ling will relieve the environmental protection and energy saving problems encountered by high-end customers in business operations. As a result, the saved costs and improved work efficiency can win customers in the highly competitive logistics market. Great value.

JAC Shuai Ling Diesel Engine
The MaxxForce diesel engine powered by JAC Shuai Ling

Users value more value

At present, the domestic market for light commercial vehicles is limited, competition is almost white-hot, and price war is a common killer for the industry. As an independent brand, the price of JAC light trucks is in the middle and upper reaches of similar products, but sales volume has been ranked top 3 in the domestic market for many years, and the export volume ranks first among car companies for several consecutive years. The reason is that customers value JAC's quality to themselves. the value of.

Despite the fact that the Suzuki Maisfu Powered Vehicle has not been launched for a long time, JAC light commercial vehicle manufacturers are not afraid of real vehicle testing, allowing customers and the media to experience the performance of the entire vehicle and the cost of the vehicle.

On August 15th, 2015, during the competition of the JAC Light Truck National Fuel Saving Challenge Wuhan Station, the China Industry News reporter took the handsome bell 3.2L Maisfu, driven by Master Zhao of Rongqing Logistics, at the Wuhan Goldenport Auto Market, experiencing 100km of the entire journey. Fuel-efficient trip. According to authoritative test after the match, the power consumption of the handsome Bell Maisfu power model is only 7.0L. The master Zhao commented on the handsome Bell Maisfu: “This car is good, the engine noise is small, and our company has actually entered a batch of JAC cars that are more fuel-efficient. ". Huang Mingjun, who won the Champions League championship for the handsome Bell Maisford Power Team, said: “Shuaim Bells Maisford’s start, acceleration performance is good, control is sensitive, and the maximum speed is very fast, so in the open straight section, no special Deeply stepping on the gas, the car cruises in the 60-65 km/h range, and the car will be more fuel-efficient when the number of revolutions is around 1100 rpm. Seriously, it gave me a big surprise!”

Low fuel consumption and fast start-up speed, why can Suzuki Maysford be able to do? According to experts, after the digital valve system, leading DAVNT dual-axis variable turbocharger, cross-inlet and exhaust technology and staged combustion technology, with the 1800ba high pressure The common-rail direct-injection system allows the engine to provide 315 Nm of high torque at 1,000 rpm, and at the same time, it combines the fuel-saving technologies of the entire JAC's gold transmission system to make the model low in fuel consumption, quick start, and high full-load speed. Features, fully meet the needs of urban logistics vehicles, is a fine fuel-efficient models.

Shuai Ling Mai Sifu also received a lot of praise on the Internet. Netizens commented: "We must say that the Maasfu engine is a high-power engine. The current match on the light truck is 3.2L. The power of this engine should not be underestimated. The maximum output power can reach 160 horsepower. There are single-row and half-row cabs, personally optimistic about the 3308 wheelbase, and it feels that the current 4.2m models have the strongest power.” Some netizens said: “The fuel consumption problem is a must-see, Shuai Ling Maisfu power. Using lightweight technology, the weight is 30% lighter than similar products. At the same time, the economical speed range of the engine is large, which greatly improves the combustion efficiency of diesel. As a result, the same volume of diesel fuel is consumed, and Maisford Power will make the mileage of the vehicle more efficient. Longer, diesel fuel is also more durable and fuel consumption costs are reduced."

It is understood that, following the wave of exports of JAC light trucks, Shuai Bell has entered more than 100 countries and regions for sales, and its four models are the first to pass the verification of the most demanding regulations in Europe and America. Currently, many top 500 companies including Suning Appliance, Sinopec, Coca-Cola, Haier, China Post, Want Want Group, Debon Express, and China Railway Express have joined Shuai Ling's large customer base. It can be expected that in the future, high-end light trucks in the international and domestic markets, handsome Bell Maysford models are expected to gain more shares.

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