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Let brand name lead and promote the development of machinery industry
In the past five years, China's machinery industry has achieved remarkable progress by developing 110 Chinese brand-name products. Looking ahead, the industry aims to create an additional 200 such products over the next five years. This ambitious goal was announced by Yu Zhen, President of the China Machinery Industry Federation, during a seminar held on May 13, which marked the beginning of the "Eleventh Five-Year Plan." The event focused on the development strategy for Chinese brand names, with 14 categories of machinery products being highlighted under the 2006 China Famous Brand Evaluation Index.
Yu Zhen emphasized that cultivating and promoting Chinese machinery brands is a crucial step in transforming China from a major manufacturing country into a strong one. This initiative aligns with the State Council’s "Important Manufacturing Industry Opinions," aiming to accelerate industrial rejuvenation. Over the past 15 years, the industry has significantly improved its technological capabilities, mastering core technologies in key equipment and achieving breakthroughs in basic machinery and components. As a result, several competitive and marketable brand products have emerged.
Since 2001, 110 brands across 27 product categories—ranging from motorcycles and cameras to CNC machines and transformers—have been recognized as China Famous Brands. During the "Eleventh Five-Year Plan" period, the demand for high-quality, reliable, and reputable brand products will increase due to large-scale national projects. To meet this need, Yu Zhen outlined four key strategies: first, leveraging major projects to develop brand products in critical sectors such as power generation, petrochemicals, and environmental protection; second, advancing advanced manufacturing technologies like precision, automation, and information integration; third, focusing on resource-efficient and environmentally friendly technologies to support sustainable development; and fourth, strengthening independent innovation to ensure long-term brand growth.
The speech also highlighted four main areas for brand development: large-scale power generation equipment, automotive products, CNC machine tools, and modern agricultural machinery. Key products include those with core technologies, advanced manufacturing features, and significant contributions to rural development and resource conservation. By 2010, the goal is to cultivate 150–200 Chinese brand-name products, with 5–10 products and 3–5 companies becoming globally recognized brands.
The meeting was attended by Lin Zongkai, Deputy Director of the China Top Brand Strategy Promotion Committee, Ai Feng, Hui Boyang, and Yang Xuetong, who delivered the closing remarks. The event underscored the importance of branding in driving the future of China's machinery industry.